Jeffrey Huis in 't Veld
Co-founder, Yotru
Jeffrey is a software engineer, technology strategist and co-founder of Yotru. His background spans software architecture, cloud systems and product development. At Yotru, he focuses on how technology, data and automation can make personalized B2B outreach scalable, measurable and practical.
LinkedIn profileArticles by Jeffrey Huis in 't Veld (42)
1
Quality vs Quantity in B2B Direct MailTargeting & ICP
2
Does Personalized Direct Mail Work for High-Value B2C Purchases?Variable Data Printing
3
What Is Personalized Direct Mail?Direct Mail Fundamentals
4
What Should You Track in a B2B Direct Mail Campaign?Tracking, QR & Attribution
5
Can Every Yotru Postcard Be Personalized?Working With Yotru
6
How Do Unique QR Codes Work in Direct Mail?Tracking, QR & Attribution
7
How Do You Attribute Leads to Direct Mail?Tracking, QR & Attribution
8
What Does Yotru Need to Start a Campaign?Working With Yotru
9
What If Nobody Scans the QR Code?Common Questions & Objections
10
Why Not Just Run LinkedIn Ads?Common Questions & Objections
11
Should a B2B Postcard Have One CTA or Multiple CTAs?Postcard Strategy & Creative
12
How AI Adapts the Message for Each RecipientVariable Data Printing
13
Job Title vs Job Function: Which Should You Target?Targeting & ICP
14
Static QR Codes vs Unique QR CodesTracking, QR & Attribution
15
How Do You Measure Direct Mail ROI?Tracking, QR & Attribution
16
How to Use Direct Mail for Construction and TradesCampaign Playbooks
17
How to Use Direct Mail for HVAC CompaniesCampaign Playbooks
18
Why Bigger Isn't Always Better in Direct MailPostcard Strategy & Creative
19
Can I Provide My Own Mailing List?Working With Yotru
20
When Should You Not Use Direct Mail?Direct Mail Fundamentals
21
Does Postcard Size Affect Direct Mail Response?Postcard Strategy & Creative
22
How to Use Direct Mail for Wealth Management FirmsCampaign Playbooks
23
Should You Send Direct Mail to Every Business in an Area?Targeting & ICP
24
What Can Actually Be Personalized on a B2B Postcard?Variable Data Printing
25
6 × 9 vs. 6 × 11 Postcards: Which Size Is Better for B2B Direct Mail?Postcard Strategy & Creative
26
Can You Tell Which Prospect Scanned a Postcard?Tracking, QR & Attribution
27
Targeted Direct Mail vs Neighborhood Mass MailingTargeting & ICP
28
Can You Track Direct Mail?Tracking, QR & Attribution
29
What Happens When Someone Scans a Yotru Postcard?Tracking, QR & Attribution
30
When Should You Use a Small 4.25" × 6" Postcard?Postcard Strategy & Creative
31
When Should You Use a 9" × 12" Extra Large Postcard?Postcard Strategy & Creative
32
Can Sales Be Alerted When a Prospect Scans?Tracking, QR & Attribution
33
Direct Mail vs Digital AdvertisingDirect Mail Fundamentals
34
Why Not Just Send Cold Email?Common Questions & Objections
35
Does Direct Mail Still Work?Direct Mail Fundamentals
36
How Long Does a Yotru Direct Mail Campaign Take?Working With Yotru
37
How to Target Companies by Employee CountTargeting & ICP
38
Isn't Direct Mail Outdated?Common Questions & Objections
39
Why Personalized Images Can Make Direct Mail More RelevantPostcard Strategy & Creative
40
Can Yotru Build My Target Account List?Working With Yotru
41
Should You Put a QR Code on a Postcard?Postcard Strategy & Creative
42
The Three-Second Window: How Personalization Earns AttentionVariable Data Printing
Work with Yotru
How Yotru can help
Yotru handles targeting, personalization, print, postage and unique QR tracking under one roof, so a B2B campaign stays coordinated instead of split across vendors.