Jeffrey Huis in 't Veld
Co-founder, Yotru
Jeffrey is a software engineer, technology strategist and co-founder of Yotru. His background spans software architecture, cloud systems and product development. At Yotru, he focuses on how technology, data and automation can make personalized B2B outreach scalable, measurable and practical.
LinkedIn profileArticles by Jeffrey Huis in 't Veld (48)
1
The Four B2B Postcard Designs: Which One Should You Choose?Postcard Designs & Templates
2
How to Find Companies That Match Your ICPProspecting & Contact Data
3
How to Find the Right Contact at a CompanyProspecting & Contact Data
4
How to Design an Offer PostcardPostcard Designs & Templates
5
How to Prepare a Prospect List for YotruProspecting & Contact Data
6
How to Design a Proof PostcardPostcard Designs & Templates
7
How to Verify Prospect and Contact DataProspecting & Contact Data
8
Quality vs Quantity in B2B Direct MailTargeting & ICP
9
Does Personalized Direct Mail Work for High-Value B2C Purchases?Variable Data Printing
10
What Is Personalized Direct Mail?Direct Mail Fundamentals
11
What Should You Track in a B2B Direct Mail Campaign?Tracking, QR & Attribution
12
How Do Unique QR Codes Work in Direct Mail?Tracking, QR & Attribution
13
How Do You Attribute Leads to Direct Mail?Tracking, QR & Attribution
14
Where Does Personalization Imagery Actually Come From?Variable Data Printing
15
What Does Yotru Need to Start a Campaign?Working With Yotru
16
What If Nobody Scans the QR Code?Common Questions & Objections
17
Why Not Just Run LinkedIn Ads?Common Questions & Objections
18
Should a B2B Postcard Have One CTA or Multiple CTAs?Postcard Strategy & Creative
19
How AI Adapts the Message for Each RecipientVariable Data Printing
20
Job Title vs Job Function: Which Should You Target?Targeting & ICP
21
Static QR Codes vs Unique QR CodesTracking, QR & Attribution
22
How Do You Measure Direct Mail ROI?Tracking, QR & Attribution
23
How to Use Direct Mail for Construction and TradesCampaign Playbooks
24
How to Use Direct Mail for HVAC CompaniesCampaign Playbooks
25
Why Bigger Isn't Always Better in Direct MailPostcard Strategy & Creative
26
Can I Provide My Own Mailing List?Working With Yotru
27
When Should You Not Use Direct Mail?Direct Mail Fundamentals
28
Does Postcard Size Affect Direct Mail Response?Postcard Strategy & Creative
29
How to Use Direct Mail for Wealth Management FirmsCampaign Playbooks
30
Should You Send Direct Mail to Every Business in an Area?Targeting & ICP
31
What Can Actually Be Personalized on a B2B Postcard?Variable Data Printing
32
6 × 9 vs. 6 × 11 Postcards: Which Size Is Better for B2B Direct Mail?Postcard Strategy & Creative
33
Can You Tell Which Prospect Scanned a Postcard?Tracking, QR & Attribution
34
Targeted Direct Mail vs Neighborhood Mass MailingTargeting & ICP
35
Can You Track Direct Mail?Tracking, QR & Attribution
36
What Happens When Someone Scans a Yotru Postcard?Tracking, QR & Attribution
37
When Should You Use a Small 4.25" × 6" Postcard?Postcard Strategy & Creative
38
Can Sales Be Alerted When a Prospect Scans?Tracking, QR & Attribution
39
Direct Mail vs Digital AdvertisingDirect Mail Fundamentals
40
Why Not Just Send Cold Email?Common Questions & Objections
41
Does Direct Mail Still Work?Direct Mail Fundamentals
42
How Long Does a Yotru Direct Mail Campaign Take?Working With Yotru
43
How to Target Companies by Employee CountTargeting & ICP
44
Isn't Direct Mail Outdated?Common Questions & Objections
45
Why Personalized Images Can Make Direct Mail More RelevantPostcard Strategy & Creative
46
Can Yotru Build My Target Account List?Working With Yotru
47
Should You Put a QR Code on a Postcard?Postcard Strategy & Creative
48
The Three-Second Window: How Personalization Earns AttentionVariable Data Printing
Work with Yotru
How Yotru can help
Yotru handles targeting, personalization, print, postage and unique QR tracking under one roof, so a B2B campaign stays coordinated instead of split across vendors.