Use Cases & Campaigns
Can I automate postcard mailings to customers who haven't purchased in several months?
Not fully automatically. Yotru doesn't connect to your CRM or store to send on its own, but you can get close with a simple routine: once a month, export the customers who passed your inactivity threshold, such as 90 days without an order, upload the list, and approve the batch. Each customer gets a personalized card with a unique QR code.
Practical guide · Published October 21, 2026 · Written by Jeffrey Huis in 't Veld
The Yotru answer
What most businesses want from automation is consistency: every inactive customer gets a reminder at the right time. A fixed monthly routine delivers that. You decide the threshold, the message and who signs, then repeat the same steps each month with a fresh export.
How clients ask it
- Can I set up automatic postcards for lapsed customers?
- How do I remind customers to reorder?
- Is there a recurring direct mail program for inactive customers?
The monthly routine
| Step | What to do |
|---|---|
| 1. Filter | Customers whose last order was more than your threshold, such as 90 days |
| 2. Exclude | Anyone already mailed recently or in an open conversation |
| 3. Export and upload | Name, company, business address and last purchase |
| 4. Approve | Review the batch before you pay |
| 5. Follow up | Call or email anyone who scans |
Choosing the threshold
Base it on how often customers normally buy. If most reorder every month, 60 days of silence is worth a card. If they buy once a year, wait longer. Customers who buy different things can get different messages in the same batch.
How we look at it at Yotru
A recurring program is one of the steadiest uses of personalized mail, because the audience refills every month. To tailor the message to what each customer bought, see reactivation postcards based on previous purchases.
Frequently asked questions
No. Export the list on a regular schedule and upload it to Yotru. Yotru doesn't send automatically from your CRM or store.
Monthly works for most businesses. Run it less often if you have fewer than 100 inactive customers per month.
Someone who hasn't bought in longer than their normal buying cycle, for example 60 to 90 days for frequent buyers.
Yes. One batch can include different messages by product, industry or customer.
Keep a record of who was mailed and exclude them for a few months.
Yes. You review recipients before you pay.
Related topics
Work with Yotru
Set up a simple monthly reminder program
Export your inactive customers, write the message once and approve each batch before you pay. Yotru handles printing, mailing and QR tracking.