Targeting & Campaign Setup
Can I send different postcard messages to different industries in one campaign?
Yes. One Yotru campaign can carry a different message for each industry, and each card is still personalized to the recipient and their company. Add an industry column to your list, write a version for each industry, and review a sample of every version before you approve and pay.
Practical guide · Published October 21, 2026 · Written by Jeffrey Huis in 't Veld
The Yotru answer
Running a separate campaign for every industry multiplies the setup work. Versions inside one campaign keep it simple: the design and offer stay consistent, while the headline and supporting line change to match each industry's problem. Each card still carries the recipient's name, company and its own QR code.
How clients ask it
- Can I segment one direct mail campaign by industry?
- Do I need separate orders for each industry?
- How many message versions should a campaign have?
What changes and what stays the same
| Part of the card | By industry? |
|---|---|
| Headline | Yes: the problem that industry recognizes |
| Supporting line or proof | Yes: a result or example from that industry |
| Image | Optional, if you have industry-relevant images |
| Offer and call to action | Usually the same |
| Recipient, company, QR code | Personalized on every card |
Comparing results
Because every card has a unique QR code, you can compare scan rates by industry. Keep at least a hundred or so cards per version, so the comparison means something, and use the strongest industry to plan the next campaign.
How we look at it at Yotru
Industry versions are one of the easiest ways to make a campaign more relevant without making it harder to run. For choosing which industries to include, see how to choose industries for a B2B campaign.
Frequently asked questions
Yes. A campaign can include different messages by industry, city or recipient.
No. Add an industry column to your list and assign each version to the right group.
Yes. Each card has a unique QR code, so scans can be compared by version.
Yes. You review recipients and messages before you pay.
Usually three to five, with enough cards in each to compare results.
If Yotru builds the list, industry is one of the criteria used to source each business.
Related topics
Work with Yotru
Speak to every industry in one campaign
Upload your list with an industry column, write a version for each, and approve before you pay. Yotru handles printing, mailing and QR tracking.