Use Cases & Campaigns
How do I send different reactivation messages based on a customer's previous purchases?
Export your inactive customers with what they last bought, group them by product or category, and write a reactivation message for each group. One Yotru campaign can carry all of those messages, with each card personalized to the customer and carrying its own QR code and landing page.
Practical guide · Published October 21, 2026 · Written by Jeffrey Huis in 't Veld
The Yotru answer
One generic "we miss you" card for every inactive customer wastes the most useful thing you know about them. Add a column with their last product or category to your export, and each group can get a message that makes sense for what they actually use, such as a reorder reminder, an upgrade or a related product.
How clients ask it
- Can each customer get a message based on what they bought?
- How do I segment a reactivation campaign by product?
- Can one postcard campaign have several versions?
Example message groups
| Last purchase | Reactivation angle |
|---|---|
| Consumables or supplies | A reorder reminder with an easy way to order |
| Equipment or a one-time project | Service, maintenance or the next project |
| An older version of your product | What's improved since, and how to upgrade |
| One product line only | A related product that customers often add |
Preparing the list
Export inactive customers from your CRM or accounting system with contact name, company, business address, last purchase date and a product or category column. Upload the file, assign each group its message, and review a sample card from every group before you approve and pay.
How we look at it at Yotru
Purchase history is the best personalization data most businesses already have. Each group's QR scans also show which reactivation angle works, which helps the next round. For the broader approach, see win-back postcards for former customers.
Frequently asked questions
Yes. A Yotru campaign can include different messages by recipient, industry, city or any group you define.
Contact, company, business address, last purchase date and a product or category column.
Three or four is a good start. You can add more once you see which ones get scans.
Yes. Every card has a unique QR code, so scans can be compared between groups.
Yes. You review recipients and messages before you pay, and the final print order is confirmed after that.
No. Export the list and upload it to Yotru for each round, for example once a month or once a quarter.
Related topics
Work with Yotru
Give every inactive customer the right reason to return
Upload your customer list with purchase history, write a message for each group and approve it before you pay. Yotru handles printing, mailing and QR tracking.