Use Cases & Campaigns
How do I send personalized postcards to a list of high-value target accounts?
Start with a short list of the accounts you most want to win, pick the decision-makers at each one, and mail each person a postcard written for their company: its name, its industry and the problem you solve for businesses like it. Yotru can build or complete the list and addresses, and every card carries a unique QR code so sales can see which accounts engaged.
Practical guide · Published October 21, 2026 · Written by Jeffrey Huis in 't Veld
The Yotru answer
Target accounts usually get the same outreach as everyone else, just more of it. A personalized postcard is different: it can name the company, reference its industry or business needs, and come from a real person on your team. You supply the account list or let Yotru build it, approve every recipient before you pay, and use the scan data to prioritize sales follow-up.
How clients ask it
- How do I reach our top target accounts with direct mail?
- Can each postcard use the company's name, industry and needs?
- How many target accounts should we mail?
What to personalize per account
| Element | Example |
|---|---|
| Recipient and company name | On the front of every card |
| Industry | A line about the problem you solve in their industry |
| Business need | Based on what is publicly known, such as growth or new locations |
| Location | A local reference or nearby customer, where relevant |
| Landing page | A unique page for each recipient, reached by QR code |
How many accounts
Mail only as many accounts as your team can follow up with properly. For many teams that is 100 to 500 accounts per wave, with one to three contacts at each. Yotru orders start at 100 postcards.
How we look at it at Yotru
Target-account mail works best as the first touch in a sequence, followed by email, LinkedIn and a call from the person who signed the card. For the full approach, see how to use direct mail for named-account ABM.
Frequently asked questions
Yes. Yotru can source business contacts and mailing addresses, or you can upload your own list.
Yes. Cards can include the recipient, company name, industry, location and a unique landing page.
As many as your team can follow up with properly, often 100 to 500 accounts per wave.
Yes. You review the recipients before payment.
Each card has a unique QR code, so every scan is tied to the account it was mailed to.
Canada, the United States and the Netherlands.
Related topics
Work with Yotru
Put your message on your top accounts' desks
Bring your target accounts or let us build the list, approve every recipient before you pay, and track which accounts engage.