Zaki Usman
Co-founder, Yotru
Zaki is an entrepreneur and B2B growth strategist with extensive experience across demand generation, go-to-market strategy, SaaS and account-based marketing. At Yotru, he focuses on how companies identify valuable accounts, earn attention and turn targeted outreach into measurable business opportunities.
LinkedIn profileArticles by Zaki Usman (43)
1
How Large Should a B2B Direct Mail Campaign Be?Targeting & ICP
2
How to Target Companies by GeographyTargeting & ICP
3
How to Use Direct Mail for B2B SaaSCampaign Playbooks
4
Isn't Direct Mail Expensive?Common Questions & Objections
5
How Much Personalization Is Too Much?Variable Data Printing
6
What Is a Good Response Rate for B2B Direct Mail?Direct Mail Fundamentals
7
What Is Variable Data Printing?Variable Data Printing
8
How to Use Direct Mail for Named-Account ABMCampaign Playbooks
9
How to Use Direct Mail for Realtors and Real Estate AgentsCampaign Playbooks
10
Do Executives Actually Read Business Mail?Common Questions & Objections
11
How to Use Direct Mail to Re-Engage Old LeadsCampaign Playbooks
12
What Should Go on the Front vs Back of a Postcard?Postcard Strategy & Creative
13
Where Does Personalization Imagery Actually Come From?Variable Data Printing
14
How Many Decision-Makers Should You Contact Per Account?Targeting & ICP
15
How to Use Direct Mail for High-Value Commercial Cleaning ContractsCampaign Playbooks
16
How to Choose Industries for a B2B CampaignTargeting & ICP
17
How to Use Direct Mail Before a Trade ShowCampaign Playbooks
18
What Is Account-Based Direct Mail?Direct Mail Fundamentals
19
How Much Does a B2B Direct Mail Campaign Cost?Direct Mail Fundamentals
20
How to Use Direct Mail for Landscaping CompaniesCampaign Playbooks
21
Direct Mail vs Cold Email for B2B MarketingDirect Mail Fundamentals
22
How to Combine Direct Mail and Email OutreachCampaign Playbooks
23
What Postcard Size Is Best for B2B Direct Mail?Postcard Strategy & Creative
24
When Does It Make Sense to Scale a Direct Mail Campaign?Targeting & ICP
25
Does Direct Mail Work for Software Companies?Common Questions & Objections
26
How to Use Direct Mail for Roofing CompaniesCampaign Playbooks
27
What Is B2B Direct Mail?Direct Mail Fundamentals
28
Why Yotru Uses 6" × 9" Signature Postcards for Most Cold OutreachPostcard Strategy & Creative
29
When Is a Jumbo 6" × 11" Postcard Worth the Extra Cost?Postcard Strategy & Creative
30
How Much Text Should Be on a B2B Postcard?Postcard Strategy & Creative
31
When Should Sales Follow Up After a Postcard Scan?Tracking, QR & Attribution
32
How to Use Direct Mail for Cybersecurity SalesCampaign Playbooks
33
How to Write a B2B Postcard HeadlinePostcard Strategy & Creative
34
Should You Personalize a Postcard With the Recipient's Company?Postcard Strategy & Creative
35
How to Use Direct Mail for Professional ServicesCampaign Playbooks
36
When Should You Use Direct Mail?Direct Mail Fundamentals
37
What Is an Ideal Customer Profile (ICP)?Targeting & ICP
38
Why B2B Direct Mail Starts With the Target ListTargeting & ICP
39
Direct Mail vs LinkedIn OutreachDirect Mail Fundamentals
40
How to Combine Direct Mail and LinkedIn OutreachCampaign Playbooks
41
How to Build an ICP for a Direct Mail CampaignTargeting & ICP
42
Why Direct Mail Works for High-Value B2B SalesDirect Mail Fundamentals
43
How to Find the Right Decision-Makers at Target AccountsTargeting & ICP
Work with Yotru
How Yotru can help
Yotru handles targeting, personalization, print, postage and unique QR tracking under one roof, so a B2B campaign stays coordinated instead of split across vendors.