Zaki Usman
Co-founder, Yotru
Zaki is an entrepreneur and B2B growth strategist with extensive experience across demand generation, go-to-market strategy, SaaS and account-based marketing. At Yotru, he focuses on how companies identify valuable accounts, earn attention and turn targeted outreach into measurable business opportunities.
LinkedIn profileArticles by Zaki Usman (51)
1
How to Turn an ICP Into a Prospect ListProspecting & Contact Data
2
How to Choose the Right Company Filters for B2B ProspectingProspecting & Contact Data
3
How to Turn Your Website Into Editable Postcard DesignsPostcard Designs & Templates
4
How to Find a Business Mailing AddressProspecting & Contact Data
5
How to Design an Introduction PostcardPostcard Designs & Templates
6
Should You Contact More Than One Person at a Company?Prospecting & Contact Data
7
How to Design a Personal Note PostcardPostcard Designs & Templates
8
How Large Should a B2B Direct Mail Campaign Be?Targeting & ICP
9
How to Target Companies by GeographyTargeting & ICP
10
How to Use Direct Mail for B2B SaaSCampaign Playbooks
11
Isn't Direct Mail Expensive?Common Questions & Objections
12
How Much Personalization Is Too Much?Variable Data Printing
13
What Is a Good Response Rate for B2B Direct Mail?Direct Mail Fundamentals
14
What Is Variable Data Printing?Variable Data Printing
15
Can Every Yotru Postcard Be Personalized?Working With Yotru
16
How to Use Direct Mail for Named-Account ABMCampaign Playbooks
17
How to Use Direct Mail for Realtors and Real Estate AgentsCampaign Playbooks
18
Do Executives Actually Read Business Mail?Common Questions & Objections
19
How to Use Direct Mail to Re-Engage Old LeadsCampaign Playbooks
20
What Should Go on the Front vs Back of a Postcard?Postcard Strategy & Creative
21
How Many Decision-Makers Should You Contact Per Account?Targeting & ICP
22
How to Use Direct Mail for High-Value Commercial Cleaning ContractsCampaign Playbooks
23
How to Choose Industries for a B2B CampaignTargeting & ICP
24
How to Use Direct Mail Before a Trade ShowCampaign Playbooks
25
What Is Account-Based Direct Mail?Direct Mail Fundamentals
26
How Much Does a B2B Direct Mail Campaign Cost?Direct Mail Fundamentals
27
How to Use Direct Mail for Landscaping CompaniesCampaign Playbooks
28
Direct Mail vs Cold Email for B2B MarketingDirect Mail Fundamentals
29
How to Combine Direct Mail and Email OutreachCampaign Playbooks
30
What Postcard Size Is Best for B2B Direct Mail?Postcard Strategy & Creative
31
When Does It Make Sense to Scale a Direct Mail Campaign?Targeting & ICP
32
Does Direct Mail Work for Software Companies?Common Questions & Objections
33
How to Use Direct Mail for Roofing CompaniesCampaign Playbooks
34
What Is B2B Direct Mail?Direct Mail Fundamentals
35
Why Yotru Uses 6" × 9" Signature Postcards for Most Cold OutreachPostcard Strategy & Creative
36
When Is a Jumbo 6" × 11" Postcard Worth the Extra Cost?Postcard Strategy & Creative
37
How Much Text Should Be on a B2B Postcard?Postcard Strategy & Creative
38
When Should Sales Follow Up After a Postcard Scan?Tracking, QR & Attribution
39
How to Use Direct Mail for Cybersecurity SalesCampaign Playbooks
40
How to Write a B2B Postcard HeadlinePostcard Strategy & Creative
41
Should You Personalize a Postcard With the Recipient's Company?Postcard Strategy & Creative
42
How to Use Direct Mail for Professional ServicesCampaign Playbooks
43
When Should You Use Direct Mail?Direct Mail Fundamentals
44
When Should You Use a 9" × 12" Extra Large Postcard?Postcard Strategy & Creative
45
What Is an Ideal Customer Profile (ICP)?Targeting & ICP
46
Why B2B Direct Mail Starts With the Target ListTargeting & ICP
47
Direct Mail vs LinkedIn OutreachDirect Mail Fundamentals
48
How to Combine Direct Mail and LinkedIn OutreachCampaign Playbooks
49
How to Build an ICP for a Direct Mail CampaignTargeting & ICP
50
Why Direct Mail Works for High-Value B2B SalesDirect Mail Fundamentals
51
How to Find the Right Decision-Makers at Target AccountsTargeting & ICP
Work with Yotru
How Yotru can help
Yotru handles targeting, personalization, print, postage and unique QR tracking under one roof, so a B2B campaign stays coordinated instead of split across vendors.