Use Cases & Campaigns
How can I send different postcard campaigns to businesses in multiple Canadian cities?
Build one list with a city for every business, write a version of the postcard for each city, and run them together as one Yotru campaign. Each city can have its own message, local reference, signature and landing page, and the QR scans let you compare cities side by side.
Practical guide · Published October 21, 2026 · Written by Zaki Usman
The Yotru answer
Running a separate campaign per city multiplies the setup work. One campaign with a city column keeps it simple: the core message stays the same, and the city-specific parts change, such as a local customer, a regional office or a rep based in that city. Yotru can build the list for each city or work from yours.
How clients ask it
- Can I run one direct mail campaign across several Canadian cities?
- Can each city get its own message?
- How do I compare results between cities?
What changes by city
| Element | Changes by city? |
|---|---|
| Core offer | Usually the same |
| Local reference | Yes: a nearby customer, office or area |
| Signature | Yes, if you have a rep in each city |
| Landing page | Can be the same or city-specific |
| Recipient and company | Personalized on every card |
Sizing each city
Keep enough cards per city to learn something, often at least a hundred or two, and match the volume to how many follow-ups your team can handle in each city. Delivery times can vary by region, so expect some cities to see their cards a few days later than others.
How we look at it at Yotru
A multi-city campaign doubles as a market test. The scan rates by city show where your message lands best, which helps decide where to focus sales and the next mailing.
Frequently asked questions
Yes. A campaign can include different messages by city, industry or recipient.
Yes. Yotru can source business contacts and mailing addresses by city, industry and size.
Yes. Different versions, including different languages, can be part of one campaign.
Yes. Every card has a unique QR code, so scans can be compared city by city.
Not always. Delivery usually takes about a week and can take 2 to 3 weeks, and it varies by region.
Yes. Yotru mails in Canada, the United States and the Netherlands.
Related topics
Work with Yotru
Run every city from one campaign
Upload one list with a city column, write a version for each city and approve it before you pay. Yotru handles printing, mailing and QR tracking.