Targeting & Campaign Setup
How do I personalize postcards using each prospect's company name and business information?
Give Yotru a list with each prospect's name, company and any business details you have, such as industry, city or what they do. Yotru uses that information, together with the company's website, to write a personalized message for every card. You review the copy before you pay, and each card carries its own QR code and landing page.
Practical guide · Published October 21, 2026 · Written by Zaki Usman
The Yotru answer
A card that only swaps in a first name still reads like a mass mailing. A card that names the company and says something true about their business reads like it was written for them. Yotru personalizes each card's copy from the data you provide and public information about the company, so you don't write hundreds of cards by hand.
How clients ask it
- Can each postcard mention the prospect's company?
- How personal can a printed postcard be?
- Do I have to write a different message for every recipient?
Levels of personalization
| Level | Example | Effect |
|---|---|---|
| Name only | Hi Sarah | Better than nothing, still feels templated |
| Name and company | Hi Sarah, a quick idea for Northwind Logistics | Gets noticed |
| Company and business context | A line about their industry, city or what they do | Gets read |
| Personal landing page | A page greeting them by name, via a unique QR code | Gets the next step |
Keeping it accurate
Stick to information that's public and stable: what the company does, where it operates, its industry. Avoid guesses about its problems, finances or plans. You review every card's copy before you pay, so anything that looks off can be fixed before printing.
How we look at it at Yotru
We aim for cards that feel written for the company, without feeling like we know too much. For where that line sits, see how much personalization is too much.
Frequently asked questions
Yes. Each card can include the recipient, company and a personalized message, plus its own QR code and landing page.
No. Yotru personalizes the copy for each card from your list and public company information. You review it before you pay.
At least name, company and business address. Industry, city and website make personalization stronger.
Yes. You review the messages before you pay and can change anything that doesn't look right.
Not if it's public and relevant, such as their industry or city. Avoid private or speculative details.
Yes. Each card's QR code leads to a landing page for that recipient.
Related topics
Work with Yotru
Make every card about the company it's going to
Upload your list, review the personalized copy and approve before you pay. Yotru handles printing, mailing and a landing page for every recipient.