Postcard Designs & Templates
How to Design an Introduction Postcard
An Introduction postcard is designed for prospects who do not know your company yet. Its job is to say who you are, what kind of company you help and why a reply is worthwhile, in a few seconds and with one clear call to action. Design it around the reader's situation, not your company history.
Practical guide · Published September 20, 2026 · Written by Zaki Usman
What an Introduction postcard is for
A cold prospect has no reason to trust you or care about your company. The Introduction postcard answers three unspoken questions: who is this, is it relevant to me, and what do they want me to do? It is the natural starting design when a list is new to you. If you are comparing it with the other designs, see the four B2B postcard designs.
What to put on the front
The front has one job: make the recipient pause. Greet them by first name or company, then use a headline that names something specific to their situation, such as their industry, a problem they recognize or their city. A short supporting line can say what you do, and an optional badge can carry a credential. Keep it to a few words. For headline principles, see how to write a B2B postcard headline.
What to put on the back
The back gives the person who paused a reason to keep going. Expand the headline in two or three sentences, add up to three short points if they help, and finish with a single call to action next to a QR code, plus the contact details you want printed.
An example
Imagine a software company that sells appointment scheduling to dental clinics. The front might read "Hi [first name], scheduling built for dental clinics," with a supporting line about spending less time on the phone filling the chair schedule. The back would add a sentence or two about how it works and one call to action, such as scanning the QR code to see it. This copy is illustrative, and any real claim should be one you can stand behind.
Common mistakes
The most common mistake is describing the sender instead of the reader. Company history, mission statements and long feature lists do not earn a reply. Others include offering several calls to action, using a headline that could apply to any company, and making claims you cannot support. If the card explains who you are but never says why the recipient should respond, it works like a brochure.
When to choose a different design
If you have one concrete thing to give with a deadline, an Offer postcard is stronger. If the list is small and warm, a Personal Note fits better. If you hold verified evidence that reduces doubt, lead with Proof. Introduction is the right choice when the main need is simply to be understood.
Customizing your Introduction postcard
In Yotru you can edit the greeting, headline, supporting line, badge and QR text, choose the landing page people see after scanning, swap the photo, and adjust the logo and colours. On the back you can edit the message, sign-off, points and contact details. First name, last name, company and city can be inserted so each card is personalized.
See four postcard concepts for your company.
Frequently asked questions
Very little. A recipient decides within a couple of seconds whether to keep reading, so the front needs one headline and a short supporting line, and the back needs a few sentences and one call to action.
It should include a reason to reply, which can be a small first step such as a demo or trial. If a specific offer with a deadline is the main point of the card, an Offer postcard is the better design.
One low-commitment action tied to a QR code, such as seeing how the product works or booking a short call. Asking a cold prospect for a big commitment usually reduces response.
Related topics
Work with Yotru
See four postcard concepts for your company.
Start with your website and Yotru builds four editable concepts: Introduction, Offer, Personal Note and Proof.