Use Cases & Campaigns
Can I mail different postcards to multiple decision-makers at the same company?
Yes. You can mail several people at the same company in one campaign, and each person can get a message written for their role: the business case for the executive, the day-to-day benefit for the manager who will use it, and the risk or cost angle for finance. Each card has its own QR code, so you can see which people at the account engaged.
Practical guide · Published October 21, 2026 · Written by Zaki Usman
The Yotru answer
Mailing two or three people at one account increases the chance that someone acts, and gives your team more than one way into the conversation. Upload the contacts with their roles, or let Yotru find the right people, then assign a message to each role. You approve every recipient and message before you pay.
How clients ask it
- Can I send postcards to several people at the same company?
- Should the CEO and the manager get the same message?
- How many contacts per account should we mail?
Message by role
| Role | What they care about | Card angle |
|---|---|---|
| Owner or executive | Growth, risk, competitive position | The business outcome |
| Department head | Team results and targets | How it helps the team hit its numbers |
| Day-to-day user | Time saved, fewer headaches | What gets easier this week |
| Finance or procurement | Cost and payback | What it costs and what it saves |
Keeping it coordinated
People at the same company may compare cards. Make the messages consistent with each other, sign them from the same person or team, and make sure the follow-up is coordinated so two reps don't call the same account on the same day.
How we look at it at Yotru
Mailing more than one person per account is one of the simplest ways to improve a B2B campaign. The scan data shows who at the account engaged, which tells sales who to call first. More on choosing contacts in how many decision-makers to target per account.
Frequently asked questions
Yes. Each contact gets their own card, message and QR code.
Yes. Messages can vary by recipient, role, industry or city within one campaign.
Usually two or three. More than that rarely improves results enough to justify the cost.
Yes. Yotru can source business contacts and mailing addresses, or you can upload your own.
Yes. Each card's QR code is unique to the recipient.
Usually yes, so the account sees one consistent point of contact.
Related topics
Work with Yotru
Reach the whole buying group
Upload your accounts and contacts, write a message for each role and approve the list before you pay. Yotru handles addresses, printing, mailing and QR tracking.