VistaPrint Postcard Printing: The Total Cost of Mailing 500 Cards

Printing 500 standard 4" × 6" postcards at VistaPrint cost $70 CAD on the Canadian site and $43.99 USD on the US site when we checked, before shipping and tax. Mailing them is where the money goes. In Canada, postage with booklet stamps adds about $620 CAD, for a total of roughly $697 CAD plus labels and your time. In the US, you can use VistaPrint's Direct Mail Postcards service, listed at $359.99 USD for 500 cards at 4.2" × 5.5", or stamp them yourself for about $369 USD plus shipping, labels and time.

Here is the line-by-line breakdown, plus the costs most budgets miss. Prices were listed at the time of writing and change often; confirm them before ordering.

Mailing 500 VistaPrint postcards in Canada

VistaPrint's Canadian site prints and ships postcards to you, so you handle the mailing. See VistaPrint postcard mailing in Canada for all your mailing options. Here is the self-mailing budget:

Both sizes fall within Canada Post's standard size range of 140 × 90 mm to 245 × 156 mm, so postage is the same. Single stamps cost $1.44 each at the time of writing, which would add $100 to the total, so buy booklets.

Mailing 500 VistaPrint postcards in the US

In the US you have two routes: VistaPrint's Direct Mail Postcards service, which prints, addresses and mails the cards for you, or printing standard cards and mailing them yourself.

Route A: VistaPrint Direct Mail Postcards

VistaPrint says list processing, address validation, address printing and delivery to the post office are included, and notes that promotional discounts don't apply to service and postage fees. Check the final checkout summary for the exact postage and service lines, and for the cost of a purchased list if you use one.

Route B: Print and mail yourself

Size matters for US postage. Only cards between 3.5" × 5" and 4.25" × 6" qualify for the postcard price, which rose to 65 cents in July 2026. A 6" × 9" card pays the letter price instead, 82 cents with a Forever stamp, which would raise postage for 500 cards to $410.

The costs most budgets miss

• Your time. Labelling, stamping and dropping off 500 cards takes several hours. Put a value on it.
• The list. If you don't already have 500 good addresses, finding and checking them is often the biggest effort of all. How to build a targeted mailing list covers it.
• Design. Templates are free, but professional design help is a paid add-on at most printers.
• Bad addresses. Every undeliverable card wastes printing and postage.
• Tracking. Without a unique code per recipient, you won't know who responded, which makes follow-up and measurement harder.
• Tax and rush fees. Faster shipping or processing can add noticeably to small orders.

How this compares with an all-in service

For comparison, Yotru's listed price for 500 personalized postcards was $995 CAD for mail within Canada and $700 USD for mail within the US, excluding tax. That includes design from your website, copy personalized for each recipient, printing, postage, and a unique QR code and landing page for every recipient with an alert on each scan. List sourcing is included too.

VistaPrint is cheaper in cash. Whether the extra is worth it depends on what you're mailing and why. For a simple local promotion, printing and stamping yourself is reasonable. For outreach to named businesses where you need to know who to call, see VistaPrint vs. Yotru.

Judge the result, not the price per card

A cheaper mailing to the wrong people can cost more per customer than a pricier one to the right people. Before choosing, estimate cost per qualified lead and per meeting, as shown in how much a postcard marketing campaign costs. If the campaign's purpose is leads, start with how to generate leads with postcards.

Frequently asked questions

How much does it cost to print 500 postcards at VistaPrint?

When we checked, 500 standard 4" × 6" glossy postcards were $70 CAD on vistaprint.ca and $43.99 USD on vistaprint.com, before shipping and tax. Larger sizes and premium papers cost more.

How much does it cost to mail 500 postcards in Canada?

With booklet stamps at $1.24 each, postage for 500 standard-size cards is $620 CAD at the time of writing, before printing, labels and time.

How much does it cost to mail 500 postcards in the US?

With 65-cent postcard stamps, postage for 500 cards up to 4.25" × 6" is $325 USD. Larger cards pay the letter rate. VistaPrint's Direct Mail Postcards service listed 500 mailed cards at $359.99 USD for its smallest size.

Is VistaPrint's mailing service cheaper than mailing postcards myself?

For 500 cards in the US, the listed price for the mailing service was close to the cost of printing and stamping them yourself, and it saves you the labelling and post office trip.

What size postcard is cheapest to mail?

In the US, cards up to 4.25" × 6" get the postcard price. In Canada, any card within the standard size range mails at the same rate, so a 6" × 9" card costs the same to mail as a 4" × 6" card.

What hidden costs should I budget for?

Your time, building and checking the list, design help, undeliverable addresses, rush fees and tax. Without unique tracking codes, there's also the cost of not knowing who to follow up with.

How much does Yotru charge for 500 postcards?

At the time of writing, $995 CAD for mail within Canada or $700 USD for mail within the US, excluding tax, including design, personalization, printing, postage and per-recipient QR tracking.

Prices exclude tax and were listed by each company or postal service at the time of writing; Canadian prices are in CAD and US prices in USD. VistaPrint is a trademark of its owner; Yotru is not affiliated with VistaPrint.

References

• Canada Post: Stamp prices
• USPS Postal Explorer: Sizes for postcards
• WFSB: The price of stamps could be increasing again as soon as Sunday (July 2026)