Use Cases & Campaigns
Can I send postcards to former customers who haven't bought in over a year?
Yes. Export customers whose last purchase was more than a year ago, upload the list, and mail each one a personalized postcard that references what they used to buy and gives them a reason to come back. A unique QR code on each card shows who is interested, so your team knows who to call first.
Practical guide · Published October 21, 2026 · Written by Jenna Gallo
The Yotru answer
Customers drift away for ordinary reasons: a new buyer took over, a project ended, or a competitor called at the right moment. Winning them back is usually easier than finding someone new. A personal card that names what they bought, mentions what has changed since and offers a simple next step can restart the relationship.
How clients ask it
- How do I win back customers who stopped ordering?
- Can I mail lapsed customers a reason to come back?
- What should a win-back postcard say?
Building the list
| Group | What to write |
|---|---|
| Bought regularly, then stopped | Thank them, ask what changed, offer an easy way to restart |
| Bought once, a while ago | Remind them what they bought and what's new since |
| High-value accounts | A personal note from their account manager or the founder |
| Left after a problem | Acknowledge it plainly and say what you fixed |
What to say
Keep it warm and specific. Mention what they bought, one thing that's new or better, and a simple next step. For example: "Hi Sandra, it's been a while since your last order of [product]. We've added [improvement] since then. Scan to see what's new, or reply and we'll call."
How we look at it at Yotru
Lapsed customers are a list you already own, so the cost of trying is low. We'd export them from your CRM or accounting system, split them by what they bought, and run a small first batch. The QR scans show who's interested before your team starts calling.
Frequently asked questions
Filter by last order date in your CRM or accounting system, export the list and upload it to Yotru.
It can help, but a clear reason to return, such as something new or improved, often works as well. Keep any offer simple.
Yes. You can personalize by customer, by what they bought or by how long they've been inactive.
Update the contact first, or address the card to the role responsible for buying. Yotru can help source contacts.
The person the customer used to deal with, or the founder for important accounts.
Each card has a unique QR code, so you can see who scanned, alongside any reorders that follow.
Related topics
Work with Yotru
Bring former customers back
Upload your lapsed customers, write a personal note for each group and approve the list before you pay. Yotru handles printing, mailing and QR tracking.