Use Cases & Campaigns
How can I send personalized postcards introducing a new service to existing customers?
Export the customers most likely to need the new service, upload the list, and mail each one a personalized postcard that explains what's new and why it fits their business. A unique QR code links to a page about the service, so you can see who's interested and follow up with them first.
Practical guide · Published October 21, 2026 · Written by Kristine Dela Cruz
The Yotru answer
Announcing a new service by email often reaches the people least likely to read it. A personal card from the account manager, addressed to the customer and naming the new service, gets noticed. Segment by what customers already buy, so the new service is presented as a natural next step.
How clients ask it
- How do I tell existing customers about a new service?
- Can I cross-sell to customers by mail?
- What should a new service announcement postcard say?
Who to mail first
| Customer group | Why |
|---|---|
| Customers whose problem the new service solves | The clearest fit and the easiest yes |
| Customers who asked for it | Close the loop: you listened |
| Your most engaged accounts | Most likely to try something new |
| Customers it doesn't fit | Leave out, or send a simple update instead |
What to write
Lead with the problem it solves, then the service, then one next step. For example: "Hi Priya, a few customers like [company] asked if we could also handle [task]. Now we can. Scan to see how it works, or I'll walk you through it."
How we look at it at Yotru
Introducing a new service to existing customers is usually cheaper than finding new ones for it. We'd start with the best-fit group, sign from the account manager, and let the QR scans decide who gets a call first.
Frequently asked questions
Yes. Export the customers and upload the file to Yotru.
Yes. Messages can vary by customer, industry, city or what they already buy.
A short page about the new service, or a booking page to talk it through.
No. Start with the customers the new service clearly fits.
The account manager or the person the customer usually deals with.
Each card has a unique QR code, so you can see who scanned and call them first.
Related topics
Work with Yotru
Introduce what's new to the customers it fits
Upload your customer list, write a version for each group and approve it before you pay. Yotru handles printing, mailing and QR tracking.