Use Cases & Campaigns
How do I send postcards inviting prospects to a product launch or live demo?
Choose the prospects who would care most about what you're launching, mail each one a personalized invitation that says what's new and why it matters to them, and link a unique QR code to registration. Mail three to four weeks ahead, and have sales follow up with anyone who scans but doesn't register.
Practical guide · Published October 21, 2026 · Written by Erol Branovic
The Yotru answer
Launch announcements by email blend into every other product update. A postcard gives the launch a physical moment and a reason to look. Personalize it with the prospect's company and the one problem your launch solves for businesses like theirs, then send them to a registration page made for them.
How clients ask it
- How do I get prospects to attend our product launch?
- Can I mail invitations to a live demo or webinar?
- What should a product launch invitation say?
In person or online
| In-person launch or demo | Online demo or webinar | |
|---|---|---|
| Who to invite | Prospects within a reasonable drive of the venue | Best-fit prospects anywhere you mail |
| When to mail | Four to five weeks ahead | Three to four weeks ahead |
| What the QR code opens | Registration with date, venue and capacity | Registration with date, time zone and join details |
| Follow-up | Call scanners who haven't registered | Send the recording to anyone who registered but missed it |
What to write
Lead with the change, not the feature list. One line on what's new, one line on why it matters to companies like theirs, then the date and how to register. For different industries, write a different version of that middle line; one campaign can carry several messages.
How we look at it at Yotru
A launch is one of the few times you have genuinely new news, so it's a strong reason to reach accounts that ignored earlier outreach. We'd include existing customers too, with a separate message, since they're often the first to try something new.
Frequently asked questions
Three to five weeks before the launch. Production takes about 2 to 3 days, and delivery usually takes about a week but can take 2 to 3 weeks.
Yes. The QR code links to your registration page, so it works the same way for an online demo as for an in-person event.
Yes. One campaign can include different messages by recipient, industry or city.
Usually, yes, with a message written for customers rather than prospects.
Each card has a unique QR code, so you can see who scanned the invitation, even if they didn't register.
The founder or the product lead often works well. It signals the launch matters, and gives sales a name to follow up from.
Related topics
Work with Yotru
Give your launch a moment people notice
Choose the prospects, write the invitation and approve the list before you pay. Yotru handles addresses, printing, mailing and a QR code for every registration.