Targeting & Campaign Setup
Can I target businesses by industry, location and company size for a postcard campaign?
Yes. Tell Yotru the industries, the cities, regions or countries, and the company size you want, and we build a list of matching businesses with contacts and mailing addresses. Campaigns can cover specific industries and cities across Canada, the United States and the Netherlands, and you approve the list before you pay.
Practical guide · Published October 21, 2026 · Written by Erol Branovic
The Yotru answer
These three filters do most of the work in a B2B list. Combined with the job role you want, they turn a broad market into a short list of businesses that fit what you sell. Each filter also shapes the card: industry-specific wording, a local reference, and the right person at the right size of company.
How clients ask it
- Can I mail only manufacturing companies in Ontario with 50 to 500 employees?
- Can I target specific industries and cities across Canada and the US?
- How narrow should my targeting be?
The filters and what they change
| Filter | Example | What it changes on the card |
|---|---|---|
| Industry | Construction, healthcare clinics, logistics | The problem and wording you use |
| Location | A city, province, state or country | Local references and the signature |
| Company size | Employees or number of locations | Who you address and the scale of the offer |
| Role | Owner, operations, marketing | The angle of the message |
How narrow to go
Start narrower than feels comfortable: one or two industries, one region, one size band. A few hundred well-matched businesses will teach you more than thousands of loose matches, and you can widen once you see who responds.
How we look at it at Yotru
We'd build the first list from the industries and sizes of your best existing customers, then test one region. For more on choosing filters, see how to choose B2B prospecting filters.
Frequently asked questions
Yes. Yotru can source business contacts and mailing addresses using those filters.
Canada, the United States and the Netherlands.
Yes. One campaign can include different messages by industry, city or recipient.
Yes. Choose cities, regions, postal or ZIP codes.
Yes. You review the recipients before payment.
Orders start at 100 postcards.
Related topics
Work with Yotru
Target the businesses that fit
Tell us the industries, locations and company sizes you serve. We build the list, you approve it before you pay, and we handle the rest.