Yotru’s founders share how new templates, mobile upgrades, profile photo support, and an affiliate program all tie back to one goal: building resume tools for real hiring systems.
Jeffrey Huis in 't Veld and I, Zaki Usman, have been deep in build mode since early summer. Honestly, we've been rolling out features so fast that I've had trouble sitting down to write this. Every time I thought, "Okay, now's a good time to share an update," something new and exciting would ship that very afternoon.
Believe me... it's a good problem to have.
One thing that's been especially rewarding is seeing how people are using the resume builder. Most users who finish their resume end up paying to download it. That was always the idea—to bank on the IKEA effect. Let people build something that feels like theirs. When they see the value, they're happy to own it.
The IKEA effect shows that people value things more when they help build them. Applied to resumes, this means users who actively shape their own content feel more confident and connected to the result—leading to stronger, more authentic applications.
Of course, it hasn't been easy. There have been some bumps and knocks on the road. But we're not slowing down anytime soon. That's the best part about working on a startup. You can ship fast, get feedback, and improve in real time.
So here's a quick update on what's new at Yotru over the last two weeks:
We've grown our template library to over 70 resume samples. They're all optimized for ATS, and many follow the FAANG-style of clarity and impact. Some are clean and minimalist, others bold and structured. There's something for everyone. And yes, more are on the way.
By mid-2025, research indicated that 83% of companies planned to use AI for resume screening, up from 48% of hiring managers currently using such systems. This widespread adoption of applicant tracking systems means resume optimization has shifted from optional to essential. Our template expansion directly addresses this reality—each design passes through ATS compatibility testing before reaching users.
A lot of our global users requested this, and now it's live. You can add a profile photo to any resume template. Totally optional, but the photo is supported if you want it.
International hiring practices vary significantly regarding resume photos. While North American standards typically discourage photos to reduce bias, many European, Asian, and Middle Eastern markets expect them. Supporting both approaches allows users to adapt their applications to regional expectations without switching platforms.
We noticed that many people were building resumes straight from their phones. While Yotru is built desktop-first, we've improved the mobile experience so it's much easier to use now. Faster load times, smoother edits, and a cleaner interface.
Mobile optimization reflects changing user behavior. Analysis of AI-powered resume builder usage patterns shows increasing mobile adoption, particularly among younger job seekers who expect seamless cross-device functionality. Our updates ensure the builder works equally well whether users start on desktop and finish on mobile or build entirely from their phone.
This one feels really good. Some of our users were already sharing Yotru with friends and other job seekers. So we built an affiliate program to support that. It's our way of saying thanks and giving back to the community we're building together.
We've got a lot more coming, especially heading into August. But for now, if you haven't already, give the builder a try. It's fast, simple, and honestly kind of fun.
Thanks for all the support. We're building this with real people in mind.
You can feel it in the product.
– Jeffrey and Zaki
The resume builder market is growing fast, but most tools still miss the point. While automation has made resume creation easier, hiring still depends on clarity, relevance, and human judgment.
Yotru is built around that reality. Instead of generating generic content, it helps users shape their experience in a way that works with modern hiring systems and still sounds human. This balance matters: hiring managers consistently reject resumes that feel automated or generic, even when they are technically optimized.
Research shows that people perform better when they actively build their resumes rather than letting software do everything for them. That sense of ownership leads to stronger, more accurate applications. Yotru is designed around this principle — guidance without loss of control.
Features like structured prompts, resume scoring, and flexible templates support real decision-making instead of replacing it. Users stay in control while benefiting from smart assistance.
In short, Yotru is built for people who want results, not shortcuts.
Yotru helps job seekers create resumes that work with modern hiring systems without sacrificing authenticity. You get smart suggestions, ATS awareness, and full control over your content — not generic auto-filled documents.
If you want a resume that reflects your real experience and performs in today’s hiring landscape, Yotru gives you the tools to do it right.
Our AI-powered ATS scoring system helps organizations assess and standardize resume quality at scale. ATS-compliant templates support consistent formatting, keyword alignment, and interview readiness across cohorts.
Zaki Usman
Co-Founder of Yotru | Building Practical, Employer-Led Career Systems
Zaki Usman
Co-Founder of Yotru | Building Practical, Employer-Led Career Systems
Zaki Usman is a co-founder of Yotru, working at the intersection of workforce development, education, and applied technology. With a background in engineering and business, he focuses on building practical systems that help institutions deliver consistent, job-ready career support at scale. His work bridges real hiring needs with evidence-based design, supporting job seekers, advisors, and training providers in achieving measurable outcomes. Connect with him on LinkedIn.
The IKEA effect describes how people value products more when they help create them. In resume building, users who actively construct their own resumes through guided tools develop stronger ownership and confidence than those using fully automated systems.
This article is for job seekers, educators, and partners who want to understand how Yotru is evolving its resume builder in practical ways. It explains how we approach templates, mobile use, photos, and partner tools, and why we design for real hiring systems rather than generic resume apps. Some sections include forward-looking statements about Yotru’s roadmap and the job market; these reflect current plans and good-faith expectations and may change as hiring practices and the platform evolve.
Product & feature evolution
Templates, ATS, and examples
Programs, affiliates, and partners
Research, behavior, and guidance
Resources
If you are working on employability programs, hiring strategy, career education, or workforce outcomes and want practical guidance, you are in the right place.
Yotru supports individuals and organizations navigating real hiring systems. That includes resumes and ATS screening, career readiness, program design, evidence collection, and alignment with employer expectations. We work across education, training, public sector, and industry to turn guidance into outcomes that actually hold up in practice.
Part of Yotru's commitment to helping professionals succeed in real hiring systems through evidence-based guidance.
More insights from our research team
Canada’s Job Bank resume builder remains essential for official submissions, but many job seekers use alternatives like Yotru to optimize for ATS screening and tailored applications before uploading to Job Bank.
Adult education providers can improve employment outcomes at scale by using resume platforms that deliver job-ready resumes while supporting reporting and accountability needs.
Yotru isn't just another AI resume tool. Built for real hiring systems, it creates coherent career narratives, ATS-ready documents, and credible applications, not just fast text generation.
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