Targeting & Campaign Setup
How can I send postcards with individual QR codes and landing pages?
Order through Yotru. Every postcard is printed with its own unique QR code that opens a landing page made for that recipient, and you can see who scanned. It's included in the price, so there's nothing extra to set up; you only decide where the page should send people, such as a booking link or a short offer page.
Practical guide · Published October 21, 2026 · Written by Erol Branovic
The Yotru answer
With one QR code for a whole mailing, you know how many people scanned but not who. With a unique code per card, every scan is tied to the person and company it was mailed to. Yotru generates the codes and the landing pages for every order, so tracking is built in from the first card.
How clients ask it
- Can each postcard have its own QR code?
- Do I get recipient-specific landing pages with my order?
- How do I track who responded to a postcard?
What's included
| Part | What it does |
|---|---|
| Unique QR code | Printed on each card, tied to one recipient |
| Landing page | Made for each recipient, opens when they scan |
| Next step | Your booking link, offer page or contact form |
| Tracking | See who scanned, so sales can follow up |
Where the page should lead
Pick one next step that matches the card: a booking link for a meeting, a short page with an offer, or a simple form. Test it on a phone before you approve the order, since almost every scan happens on mobile.
How we look at it at Yotru
Unique codes are the reason a postcard campaign can be measured and followed up like any other channel. For how they work, see how unique QR codes work in direct mail.
Frequently asked questions
Yes. Every card has its own QR code and landing page, included in the price.
No. Yotru creates a landing page for each recipient as part of the order.
Yes. Give us your existing booking or offer link.
Yes. Each scan is tied to the recipient and company the card was mailed to.
A static code is the same on every card and can't tell you who scanned. A unique code can.
Follow up anyway. Many people read a card and respond to a call or email instead.
Related topics
Work with Yotru
Know who responded to every card
Every Yotru postcard includes a unique QR code and landing page. Add your next step, approve the recipients and we handle printing, mailing and tracking.