Targeting & Campaign Setup
How do I combine a postcard campaign with follow-up calls and emails?
Send the postcard first, then follow up by email and phone once it has had time to arrive, starting with the people who scanned the QR code. Use the same message, the same sender and a clear reference to the card, so each touch builds on the last.
Practical guide · Published October 21, 2026 · Written by Chinedu Okafor
The Yotru answer
A postcard on its own can be ignored, and so can an email. Together they reinforce each other: the prospect has seen the name before the email lands and before the phone rings. The QR scans tell your team who is already interested, so the warmest contacts get called first.
How clients ask it
- Should the email come before or after the postcard?
- How soon should we call after mailing?
- What does a multi-channel outbound sequence look like?
A simple sequence
| When | Touch | What it says |
|---|---|---|
| Day 0 | Order final; cards mailed within about 2 to 3 days | The core message, signed by the rep |
| After a scan | Call or email within a day or two | Thanks for taking a look |
| About 1 to 2 weeks | Email to everyone | A short note referencing the card |
| A few days later | Phone call | Following up on the card and email |
| Optional | LinkedIn connection | Same sender, same message |
Keeping it consistent
Use the same person as the signer, sender and caller. Repeat the main idea of the card, and mention it directly: I sent you a postcard last week about [topic]. Consistency is what makes the prospect connect the touches.
How we look at it at Yotru
We see postcards as the first touch in a sequence, not a standalone channel. For more on pairing mail with email, see how to combine direct mail and email outreach.
Frequently asked questions
Usually the postcard. It creates recognition that makes the follow-up email and call land better.
After the card has had time to arrive, starting with anyone who scanned. Delivery usually takes about a week, sometimes 2 to 3 weeks.
Yes. One consistent name helps the prospect connect the touches.
Each card has a unique QR code, so you can see who scanned.
Yes. A connection request from the same sender reinforces the card and email.
As many as your team can follow up with in about two weeks after delivery.
Related topics
Work with Yotru
Start your sequence with a card
Upload your prospects, have your reps sign the cards and approve before you pay. Yotru handles printing, mailing and QR tracking, so your team knows who to call.