Use Cases & Campaigns
How can I send personalized postcards to prospects before my sales team calls them?
Give your reps' call list to Yotru, mail each prospect a personalized postcard signed by the rep who will call, and schedule the calls to start once the cards have had time to arrive. The prospect recognizes the name when the phone rings, and the QR scans tell reps who to call first.
Practical guide · Published October 21, 2026 · Written by Chinedu Okafor
The Yotru answer
Most cold calls start with the prospect wondering who you are. A postcard a week or two earlier changes the opening: the rep can say they sent a card, and the prospect has something to connect the name to. Each card is personalized to the prospect and signed by the rep who owns the account.
How clients ask it
- How do I warm up prospects before a cold call?
- Should we send direct mail before or after calling?
- How do I get more connects from my SDR team?
A simple sequence
| When | What happens |
|---|---|
| Day 0 | Order is final; cards are printed and mailed within about 2 to 3 days |
| About a week later | Most cards have arrived; call anyone who scanned |
| Weeks 2 to 3 | Call the rest, referencing the card |
| After the call | Email a short recap with the same message |
What the rep should say
Open with the card, not the pitch: I'm the person who sent you a postcard about [topic] last week. That one line turns a cold call into a follow-up, even if the prospect only glanced at the card.
How we look at it at Yotru
Mailing ahead of calls works best in waves sized to what your reps can call in two or three weeks. For timing after a scan, see when sales should follow up after a postcard scan.
Frequently asked questions
Plan for the card to arrive first: production takes about 2 to 3 days and delivery usually about a week, sometimes 2 to 3 weeks.
Yes. The prospect should recognize the name of the person who calls.
As many as your reps can call within two or three weeks of delivery.
Yes. Export it and upload it to Yotru. Missing business addresses can be sourced.
Prospects who scanned the QR code. They've already shown interest.
Yes. Messages and signatures can differ by recipient within one campaign.
Related topics
Work with Yotru
Make your next call list warmer
Upload your reps' call list, have each rep sign their cards, and approve the list before you pay. Yotru handles printing, mailing and QR tracking.