Use Cases & Campaigns
How do I send personalized invitations to prospective channel partners or resellers?
Identify the distributors, resellers, agencies or integrators that already sell to your customers, and mail the owner or partnerships lead a personalized invitation to explore a partnership. Yotru can source the companies and contacts, and each card links by QR code to your partner program page or a booking link.
Practical guide · Published October 21, 2026 · Written by Jenna Gallo
The Yotru answer
Partner recruitment usually happens by cold email and LinkedIn, so owners of reseller and agency businesses see a lot of it. A personal invitation from your channel lead, naming their company and the customers you share, stands out. Keep it to one clear idea of how they'd earn more by working with you.
How clients ask it
- How do I recruit resellers for my product?
- How do I reach distributors and integrators?
- What should a partner recruitment postcard say?
Who to target
| Partner type | Who to address |
|---|---|
| Distributors | Owner, vendor or product manager |
| Resellers and value-added resellers | Owner or head of partnerships |
| Agencies and consultancies | Founder or managing partner |
| Integrators and installers | Owner or operations lead |
What to write
Lead with their customers, not your product: what your offer adds to what they already sell, and why it's easy to add. Then one next step, such as a short call or a look at the partner program.
How we look at it at Yotru
Partner recruitment is a classic small-list, high-value mailing. We'd sign cards from your channel lead, mail in waves your team can follow up on, and call partners who scanned within a few days.
Frequently asked questions
Yes. Yotru can source business contacts and mailing addresses by industry, location and size.
Your channel or partnerships lead, or the founder for a new program.
Your partner program page or a booking link for an introductory call.
Yes. One campaign can carry different versions for distributors, resellers and agencies.
Yes. Yotru mails in Canada, the United States and the Netherlands.
Each card has a unique QR code, so you can see who scanned and call them first.
Related topics
Work with Yotru
Recruit partners who already sell to your buyers
Tell us the partner types and regions. We build the list, you approve it before you pay, and we handle printing, mailing and QR tracking.