Yotru
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Turn property data into personalized postcards

Real estate direct mail for agents who want targeted outreach, not mass neighborhood dumps. Launch realtor postcards, just listed and just sold campaigns, and personalized real estate postcard mailing with homeowner and property data.

Just need ballpark pricing? Get a quote

Your logo

Hey Clarkes Family,

See home value

Curious what your home is worth? Scan for recent sales on your street.

STAMP

Clarkes Family

Maple Drive

See home value
Summit Realty photo printed on a personalized direct mail postcard
Summit Realty photo printed on a personalized direct mail postcard

Hey, Clarkes Family!

Curious what your home is worth? Scan for recent sales on your street.

See home value
Your logo

Scan your
personalized offer

summitrealty.com

How it works

Four steps from farm list to listing conversations. You focus on showings and offers; we handle the mail.

01

Choose the homeowners and streets to farm

Upload your farm list or pick streets with seller signals. We align on geography, just listed / just sold plays, and the offer that gets homeowners to scan.

02

Personalize every realtor postcard with property data

Each card can include homeowner name, street context, and listing creative, plus a unique QR so every real estate postcard feels one-to-one, not EDDM.

03

We print and mail your campaign

Production, postage, and delivery are fully handled through Canada Post or USPS. You approve creative; we take the cards to the mailbox.

Delivered via official postal networks in the US and Canada

  • United States Postal Service, postal network delivering Yotru postcard campaigns
  • Canada Post, postal network delivering Yotru postcard campaigns
04

Track scans and follow up on warm homeowners

See which addresses scanned and which streets respond. That scan list is your follow-up queue for valuations and listing conversations.

Hand holding personalized direct mail postcards, each with a unique QR code

Recent campaign

27%

Unique QR scan rate: prospects who actually opened the mail and followed through.

Daniel Gagnon

Founder, Maperr

Read the Maperr story

Kayla Morgan

Marketing Operations, Dishcus

Read the Dishcus story

Fully managed

Creative, print, postage, and QR tracking. One campaign, handled end to end.

Canada Post, postal network delivering Yotru postcard campaigns
United States Postal Service, postal network delivering Yotru postcard campaigns

Delivered through trusted postal networks in the US and Canada.

About

36×

more responses than email on personalized postcard campaigns.

Physical mail cuts through inbox noise, and every card carries a unique QR.

See who's interested before you call.

Scans turn into appointments.

When the right homeowners get a personal postcard and your team follows up on scans, valuation requests and listing conversations grow without more portal spend.

Yotru logo

Overview

Appointments this month

29

Jul 13Jul 20Jul 27Aug 3Today

Ready to mail smarter than the neighborhood flyer?

Share the homeowners or farms you want to reach. We’ll build a personalized realtor direct mail plan with tracking built in.

Or get a quote for ballpark pricing

Questions?
Here are straight answers

Personalized real estate postcards use homeowner, property, and prospect data so each card speaks to a specific address or seller, not a generic farm mailer. Realtor postcard marketing feels local and relevant.

Direct mail for realtors targets selected homeowners or prospects, personalizes creative, then prints and mails trackable cards. You see who engages so follow-up is timely, ideal for listing and buyer outreach.

Yes. Real estate postcards can vary name, address context, imagery, and offer per homeowner so realtor direct mail feels one-to-one.

Common fields include homeowner name, property address, neighborhood cues, and prospect details you already track. Richer property data makes real estate farming postcards more specific without becoming EDDM-style saturation mail.

Yes. Yotru is built for targeted lists of homeowners and properties, not blanket carrier-route drops, so realtor postcard marketing stays selective.

Yes. Just listed postcards and just sold postcards are common realtor plays. We help personalize those campaigns so nearby homeowners see relevant proof, not a generic template blast.

Each card can include a unique QR code or URL. When a homeowner engages, you know which address responded and can follow up on that real estate postcard mailing.

Realtor direct mail pricing depends on volume and format. Standard campaigns start around $0.94 per postcard including print and postage. Ask for a quote sized to your farming or listing campaign.