How Dishcus booked demos with multi-location restaurant groups
Overview
Dishcus sells review and guest feedback software to restaurants and hospitality groups. Their outbound team was competing with the same cold email playbooks everyone else uses, and multi-location operators rarely replied. There was no signal on which accounts actually cared before a rep called.
Alex on the growth team wanted outreach that felt built for each operator. Yotru designed a personalized postcard for every recipient: their business name on the front, a photo of their own restaurant, and a unique QR code and URL routing to their demo. We handled design, print, and mail for 500 cards and sent scan data back to the team.
The challenge
Dishcus sells review and guest feedback software to restaurants and hospitality groups. Their outbound team was competing with the same cold email playbooks everyone else uses. Multi-location operators rarely replied, and there was no signal on which accounts actually cared before a rep called.
The solution
- Built a tight ICP list of restaurant groups, franchise operators, and hospitality platforms in North America.
- Designed a 6″ × 9″ postcard personalized for each recipient, with their business name and a photo of their own restaurant.
- Assigned each recipient a unique QR code and landing page URL routing to their specific demo, so Dishcus could see exactly who scanned before follow-up.
- Handled print, postage, and mailing end to end so the growth team could focus on conversations, not spreadsheets.
The result
- 23 qualified demos booked within three weeks of the drop landing.
- 26% of recipients scanned their unique QR code, well above typical cold email click rates for the same list.
- AEs reported prospects mentioning the postcard on first calls, often referencing their own name and restaurant photo on the card.
- Scan data let reps prioritize follow-up to engaged accounts instead of working the full list blindly.
“Seeing their own name and restaurant on the card made operators stop and look. The unique QR to each landing page told us exactly who was interested, so reps could call the same week someone scanned.”
- 23
- Qualified demos booked
- 26%
- Unique QR scan rate
- 500
- Postcards mailed
The mailbox moment email can't buy
A personalized postcard waiting in the mailbox lands differently than another unread email. Operators picked up the Dishcus card, saw their own brand, and read the offer on their own time.
That physical presence kept Dishcus top of mind between touches, so reps followed warm interest instead of chasing cold inboxes.
A postcard personalized for each restaurant
Every card carried the group's own business name, guest-feedback messaging, and a photo of their own restaurant. Operators saw their brand on the card before they ever booked a demo.
That personalization made the outreach feel considered instead of mass-mailed, and gave operators a reason to keep reading.
Unique QR and URL on every card
Behind each personalized front, a unique QR code and landing page URL per recipient routed to that group's own demo. Dishcus could see exactly who scanned before anyone reached out.
Dishcus approved the templates once. We sourced the list, personalized every piece, produced the drop, and mailed it end to end.
Zaki Usman
Co-Founder
Want a campaign like this for your team?
Walk through list strategy, creative, and tracking on a free strategy call with our team.
- ICP list sourcing and segmentation
- Variable postcard design and copy
- Unique QR tracking per recipient
- Print, postage, and mailing handled end to end
