Yotru
Book call

Hey Xref Canada

You just proved postcards work!

Yotru finds firms worth a premium touch and mails a personal invite they actually notice.

Xref Canada photo printed on a personalized direct mail postcard
Xref Canada photo printed on a personalized direct mail postcard

Hey, Drake International!

Streamline Drake International reference checks and reduce time to place top candidates.

Schedule a consultation
Xref Canada logo on a personalized direct mail postcard

Scan your
personalized offer

xref.com

Xref Canada logo

Hey Drake International,

See the platform

Scan to book a conversation with the team.

STAMP

Drake International

See the platform

Outbound that puts Xref Canada in high-trust conversations.

Yotru finds firms worth a premium touch, mails a personal invite, and shows who engaged so follow-up feels earned.

  • Find the right firms

    Lists built around partners and contacts you want.

  • Stand out in the mail

    Named invitations with a unique QR per recipient.

  • Meet who showed interest

    Scan data becomes your short call list.

Ways you could use postcards

Use case 1

Build referral relationships

Stay top of mind with accountants, realtors, advisers, and other referral partners.

Hey Drake International,

Automate Bagg Group reference checking to scale placements without adding admin work.

Scan your unique code

xref.com

Xref Canada photo printed on a personalized direct mail postcard

Use case 2

Life-event and trigger mail

Reach people around moves, incorporations, and other moments when legal help is top of mind.

Recently sold home featured on Xref Canada's personalized real estate postcard

Hey Bagg Group People Services,

Show up when life events make legal advice urgent.

Scan for a clear next step.

Xref Canada logo on a personalized direct mail postcard

xref.com

Scan your unique offer

Learn how we can help

Want a full report on how this would look for Xref Canada?

Or book a strategy call

Example B2B HR and staffing targets for Xref Canada

Sample accounts and messaging ideas, not a final list. Your Campaign Plan refines these for your business.

97%

Drake International

National staffing firm

Streamline Drake International reference checks and reduce time to place top candidates.

95%

Bagg Group People Services

Toronto recruitment agency

Automate Bagg Group reference checking to scale placements without adding admin work.

93%

Clarity Recruitment

Finance recruitment firm

Give Clarity Recruitment faster, more compliant reference checks for finance candidates.

Or mail a list you already have

  • CSV integration for Yotru direct mail campaigns
  • Clio integration for Yotru direct mail campaigns
  • Lawmatics integration for Yotru direct mail campaigns
  • Bullhorn integration for Yotru direct mail campaigns
  • Greenhouse integration for Yotru direct mail campaigns

Recent campaign

27%

Unique QR scan rate: prospects who actually opened the mail and followed through.

Daniel Gagnon

Founder, Maperr

Read the Maperr story

Kayla Morgan

Marketing Operations, Dishcus

Read the Dishcus story

Fully managed

Creative, print, postage, and QR tracking. One campaign, handled end to end.

Canada Post, postal network delivering Yotru postcard campaigns
United States Postal Service, postal network delivering Yotru postcard campaigns

Delivered through trusted postal networks in the US and Canada.

About

36×

more responses than email on personalized postcard campaigns.

Physical mail cuts through inbox noise, and every card carries a unique QR.

See who's interested before you call.

Scans turn into consultations.

When the right companies get a personal postcard and your partners follow up on scans, intake calls and new matters grow without more cold email.

Xref Canada logo

Overview

Consultations this month

10

Aug 7Aug 14Aug 21Aug 28Today

Personalized postcards

Full-service outbound mail. Everything you need, handled end to end.

  • Target research
  • Upload your creative
  • Variable printing
  • Canada Post mailing
  • QR tracking

Credibility in the mail.
Xref Canada’s meetings on the calendar.

Book strategy call

Zaki Usman

Co-Founder

Zaki Usman, Co-Founder at Yotru

What happens next

  • Ballpark pricing for Xref Canada's first wave
  • A shortlist of accounts or segments worth reaching
  • Your personalized campaign plan

Questions?
Straight answers for Xref Canada

Standard campaigns start around $0.94 per postcard, including print and postage. Exact pricing depends on list size, format, and personalization. Your free Campaign Plan outlines a sensible first wave for Xref Canada.

Most campaigns go from kickoff to mail in 2-3 weeks. Rush production is available for larger programs.

No. Upload a CRM export or we can help build a qualified account list from your ICP. Your Campaign Plan shows example accounts we'd start with.

Yes. Xref Canada signs off on copy, design, and the offer before we print. The mockup on this page is a first concept; we refine it together before production.

Most first waves start at a few hundred postcards, enough to test an account segment with real scan data. Your Campaign Plan recommends a sensible starting size for Xref Canada.