Use case 1
Tax Season
Reach prospective clients before filing deadlines when accounting and tax planning services are top of mind.
Hey Xero
You just proved
postcards work!
Yotru finds firms worth a premium touch and mails a personal invite they actually notice.
Outbound that puts Xero in high-trust conversations.
Yotru finds firms worth a premium touch, mails a personal invite, and shows who engaged so follow-up feels earned.
Find the right firms
Lists built around partners and contacts you want.
Stand out in the mail
Named invitations with a unique QR per recipient.
Meet who showed interest
Scan data becomes your short call list.
Ways you could use postcards
Use case 2
Referral Partners
Strengthen relationships with lawyers, bankers, and consultants who regularly refer valuable business clients.
Want to see how this would look for Xero?
Or book a strategy callExample target accounts for Xero
Sample accounts and messaging ideas, not a final list. Your campaign refines these for your business.
Buckberger Baerg & Partners LLP
Growing CPA firm
See how Xero streamlines client bookkeeping for Buckberger Baerg & Partners LLP.
Calgary Accounting Group
SMB-focused accountants
Modernize Calgary Accounting Group workflows with cloud-based Xero automation.
Keystone Accounting Inc.
Small business clients
Keystone Accounting can simplify reconciliations and reporting using Xero.
Company | Fit analysis | Postcard recipient | Personalized message | Lead score |
|---|---|---|---|---|
| Buckberger Baerg & Partners LLP | Growing CPA firm | See how Xero streamlines client bookkeeping for Buckberger Baerg & Partners LLP. | 97% | |
| Calgary Accounting Group | SMB-focused accountants | Modernize Calgary Accounting Group workflows with cloud-based Xero automation. | 95% | |
| Keystone Accounting Inc. | Small business clients | Keystone Accounting can simplify reconciliations and reporting using Xero. | 93% | |
| Morin CPA Professional Corporation | Tech-forward CPA | Support Morin CPA clients with real-time financials powered by Xero. | 91% | |
| Cloud Accounting & Bookkeeping Inc. | Online bookkeeping firm | Scale Cloud Accounting & Bookkeeping Inc. using Xero's partner tools. | 88% |
Or mail a list you already have
Recent campaign
12%
Unique QR scan rate: prospects who actually opened the mail and followed through.
Fully managed
Creative, print, postage, and QR tracking. One campaign, handled end to end.
Delivered through trusted postal networks in the US, Canada, and the Netherlands.
36×
more responses than email on average, across personalized campaigns.
Physical mail cuts through inbox noise, and every card carries a unique QR.
See who's interested before you call.
Scans turn into consultations.
When the right firms get a personal postcard and your partners follow up on scans, discovery calls and new clients grow without more cold outreach.
Xero
Overview
Consultations this month
12
Sep 21Sep 28Oct 5Oct 12Today
Personalized postcards
Full-service outbound mail. Everything you need, handled end to end.
- Target research
- Upload your creative
- Variable printing
- Canada Post mailing
- QR tracking
Credibility in the mail.
Xero’s meetings on the calendar.
Zaki Usman
Co-Founder
What happens next
- Ballpark pricing for Xero's first wave
- A shortlist of accounts or segments worth reaching
- Your personalized cards, ready to edit
Questions?
Straight answers for Xero
Standard is $1.60 per postcard at 2,500 cards, the campaign size we recommend. Minimum order is 100 postcards. Print and postage included. See the pricing page for other volumes.
Within 2-3 days of your order, your cards are printed and in the post. Delivery after that follows the postal service's own timing.
No. Upload a CRM export or we can help build a qualified account list from your ICP. The examples on this page show accounts we'd start with.
Yes. Xero signs off on copy, design, and the offer before we print. The mockup on this page is a first concept; we refine it together before production.
Most first waves start at a few hundred postcards, enough to test an account segment with real scan data. A first wave of a few hundred is a sensible start for Xero.