Use case 1
Find New Sellers
Reach homeowners likely to sell with personalized outreach that gets your name on the kitchen counter before competitors.
Hey TRU Realty
You just proved
postcards work!
Yotru finds homeowners who are more likely to sell and sends them personalized postcards for you.
Outbound that puts TRU Realty on the kitchen counter.
Yotru finds homeowners worth farming, mails personalized postcards, and shows who scanned before you dial.
Fill every open house
Yotru mails nearby homeowners whose homes match your listing.
Win more listings
Reach likely sellers with personalized postcards.
Stay top of mind
Anniversary and life-event postcards, sent automatically.
Ways you could use postcards
Use case 2
Past Client Follow-up
Stay top of mind with automated anniversary and referral campaigns that generate repeat business year after year.
Want to see how this would look for TRU Realty?
Or book a strategy callExample neighbourhood targets for TRU Realty in Ottawa
Sample accounts and messaging ideas, not a final list. Your campaign refines these for your business.
The Glebe
Active move-up buyers
Considering selling in The Glebe TRU Realty can maximize your home's market value.
Centretown
Condo sellers
Centretown owners, see how TRU Realty markets downtown condos for top dollar.
Old Ottawa South
Family homes
Ready to downsize from Old Ottawa South TRU Realty guides smooth transitions.
Neighbourhood / area | Fit analysis | Postcard recipient | Personalized message | Lead score |
|---|---|---|---|---|
| The Glebe | Active move-up buyers | Considering selling in The Glebe TRU Realty can maximize your home's market value. | 97% | |
| Centretown | Condo sellers | Centretown owners, see how TRU Realty markets downtown condos for top dollar. | 95% | |
| Old Ottawa South | Family homes | Ready to downsize from Old Ottawa South TRU Realty guides smooth transitions. | 93% | |
| Westboro | Upscale listings | Westboro homeowners, discover TRU Realty's modern marketing for premium properties. | 90% | |
| Orleans | Suburban families | Orleans sellers, ask TRU Realty about today's buyer demand in your neighbourhood. | 88% |
Or mail a list you already have
Recent campaign
12%
Unique QR scan rate: prospects who actually opened the mail and followed through.
Fully managed
Creative, print, postage, and QR tracking. One campaign, handled end to end.
Delivered through trusted postal networks in the US, Canada, and the Netherlands.
36×
more responses than email on average, across personalized campaigns.
Physical mail cuts through inbox noise, and every card carries a unique QR.
See who's interested before you call.
Scans turn into appointments.
When the right homeowners get a personal postcard and your team follows up on scans, valuation requests and listing conversations grow without more portal spend.
Overview
Appointments this month
29
Sep 21Sep 28Oct 5Oct 12Today
Personalized postcards
Full-service outbound mail. Everything you need, handled end to end.
- Target research
- Upload your creative
- Variable printing
- Canada Post mailing
- QR tracking
Your listings on the card.
TRU Realty’s bookings on the calendar.
Zaki Usman
Co-Founder
What happens next
- Ballpark pricing for TRU Realty's first wave
- A shortlist of streets or areas worth reaching
- Your personalized cards, ready to edit
Questions?
Straight answers for TRU Realty
Standard is $1.60 per postcard at 2,500 cards, the campaign size we recommend. Minimum order is 100 postcards. Print and postage included. See the pricing page for other volumes.
Within 2-3 days of your order, your cards are printed and in the post. Delivery after that follows the postal service's own timing.
No. You can upload a list or we can help target households around TRU Realty's service area or nearby neighborhoods. The examples on this page show areas we'd start with.
Yes. TRU Realty signs off on copy, design, and the offer before we print. The mockup on this page is a first concept; we refine it together before production.
Most first waves start at a few hundred postcards, enough to test a neighborhood with real scan data. A first wave of a few hundred is a sensible start for TRU Realty.