Use case 1
Fill Your Schedule
Keep technicians busy by targeting local homeowners whenever your calendar starts opening up.
Hey The Wire
You just proved
postcards work!
Yotru finds nearby households and mails offers that stay on the fridge for weeks.
Outbound that puts The Wire on the fridge.
Yotru finds nearby households, mails offers locals keep, and shows which streets respond so every wave gets sharper.
Find nearby households
Radius targeting around doors that can convert.
Put the offer in hand
Local deals that stay visible for weeks.
Double down on winners
See which streets convert before the next drop.
Ways you could use postcards
Use case 2
Past Customer Revival
Bring previous customers back with seasonal reminders and personalized offers that encourage repeat business.
Want to see how this would look for The Wire?
Or book a strategy callExample target neighbourhoods for The Wire Electrical in Calgary
Sample accounts and messaging ideas, not a final list. Your campaign refines these for your business.
Lake Bonavista
Mature homes upgrading power
Upgrade electrical panel and lighting in your Lake Bonavista home with The Wire
Varsity
Older detached houses
Ensure safe wiring and modern outlets for your Varsity home renovations
Brentwood
Secondary suite potential
Get electrical load upgrades and permits for Brentwood rental suites
Neighbourhood / Area | Fit analysis | Postcard recipient | Personalized message | Lead score |
|---|---|---|---|---|
| Lake Bonavista | Mature homes upgrading power | Upgrade electrical panel and lighting in your Lake Bonavista home with The Wire | 97% | |
| Varsity | Older detached houses | Ensure safe wiring and modern outlets for your Varsity home renovations | 95% | |
| Brentwood | Secondary suite potential | Get electrical load upgrades and permits for Brentwood rental suites | 93% | |
| Signal Hill | Higher-end family homes | Add efficient LED lighting and surge protection to your Signal Hill property | 91% | |
| Inglewood | Mix of older and | Modernize electrical wiring in character homes and infills across Inglewood | 89% |
Or mail a list you already have
Recent campaign
12%
Unique QR scan rate: prospects who actually opened the mail and followed through.
Fully managed
Creative, print, postage, and QR tracking. One campaign, handled end to end.
Delivered through trusted postal networks in the US, Canada, and the Netherlands.
36×
more responses than email on average, across personalized campaigns.
Physical mail cuts through inbox noise, and every card carries a unique QR.
See who's interested before you call.
Scans turn into bookings.
When nearby households get a personal postcard and your team follows up on scans, estimates and booked jobs grow without more ad spend.
Overview
Bookings this month
39
Sep 21Sep 28Oct 5Oct 12Today
Personalized postcards
Full-service outbound mail. Everything you need, handled end to end.
- Target research
- Upload your creative
- Variable printing
- Canada Post mailing
- QR tracking
Locals through the door.
The Wire’s bookings on the calendar.
Zaki Usman
Co-Founder
What happens next
- Ballpark pricing for The Wire's first wave
- A shortlist of streets or areas worth reaching
- Your personalized cards, ready to edit
Questions?
Straight answers for The Wire
Standard is $1.60 per postcard at 2,500 cards, the campaign size we recommend. Minimum order is 100 postcards. Print and postage included. See the pricing page for other volumes.
Within 2-3 days of your order, your cards are printed and in the post. Delivery after that follows the postal service's own timing.
No. You can upload a list or we can help target households around The Wire's service area or nearby neighborhoods. The examples on this page show areas we'd start with.
Yes. The Wire signs off on copy, design, and the offer before we print. The mockup on this page is a first concept; we refine it together before production.
Most first waves start at a few hundred postcards, enough to test a neighborhood with real scan data. A first wave of a few hundred is a sensible start for The Wire.