Yotru
Book call

Hey The Wire

You just proved postcards work!

Yotru finds nearby households and mails offers that stay on the fridge for weeks.

Recently sold home featured on The Wire's personalized real estate postcard

Hey Lake Bonavista,

We just finished work near Lake Bonavista. Neighbours trust work that shows up on their street.

Recently sold home featured on The Wire's personalized real estate postcard

Get a free estimate

The Wire logo

Hey Lake Bonavista,

Book your quote today

Scan to claim your offer.

STAMP

Lake Bonavista

Lake Bonavista

Book your quote today

Outbound that puts The Wire on the fridge.

Yotru finds nearby households, mails offers locals keep, and shows which streets respond so every wave gets sharper.

  • Find nearby households

    Radius targeting around doors that can convert.

  • Put the offer in hand

    Local deals that stay visible for weeks.

  • Double down on winners

    See which streets convert before the next drop.

Ways you could use postcards

Use case 1

Fill Your Schedule

Keep technicians busy by targeting local homeowners whenever your calendar starts opening up.

Hey Lake Bonavista,

Ensure safe wiring and modern outlets for your Lake Bonavista home renovations

Scan your unique code

thewirecalgary.com

The Wire photo printed on a personalized direct mail postcard

Use case 2

Past Customer Revival

Bring previous customers back with seasonal reminders and personalized offers that encourage repeat business.

Recently sold home featured on The Wire's personalized real estate postcard

Hey Varsity,

It's been a while. Here's a seasonal reminder for your home near Varsity.

Scan to book your next visit.

The Wire logo on a personalized direct mail postcard

thewirecalgary.com

Scan your unique offer

Claim your return offer

Want a full report on how this would look for The Wire?

Or book a strategy call

Example target neighbourhoods for The Wire Electrical in Calgary

Sample accounts and messaging ideas, not a final list. Your Campaign Plan refines these for your business.

97%

Lake Bonavista

Mature homes upgrading power

Upgrade electrical panel and lighting in your Lake Bonavista home with The Wire

95%

Varsity

Older detached houses

Ensure safe wiring and modern outlets for your Varsity home renovations

93%

Brentwood

Secondary suite potential

Get electrical load upgrades and permits for Brentwood rental suites

Or mail a list you already have

  • CSV integration for Yotru direct mail campaigns
  • ServiceTitan integration for Yotru direct mail campaigns
  • Jobber integration for Yotru direct mail campaigns
  • Housecall Pro integration for Yotru direct mail campaigns
  • FieldEdge integration for Yotru direct mail campaigns

Recent campaign

27%

Unique QR scan rate: prospects who actually opened the mail and followed through.

Daniel Gagnon

Founder, Maperr

Read the Maperr story

Kayla Morgan

Marketing Operations, Dishcus

Read the Dishcus story

Fully managed

Creative, print, postage, and QR tracking. One campaign, handled end to end.

Canada Post, postal network delivering Yotru postcard campaigns
United States Postal Service, postal network delivering Yotru postcard campaigns

Delivered through trusted postal networks in the US and Canada.

About

36×

more responses than email on personalized postcard campaigns.

Physical mail cuts through inbox noise, and every card carries a unique QR.

See who's interested before you call.

Scans turn into bookings.

When nearby households get a personal postcard and your team follows up on scans, estimates and booked jobs grow without more ad spend.

The Wire logo

Overview

Bookings this month

39

Aug 7Aug 14Aug 21Aug 28Today

Personalized postcards

Full-service outbound mail. Everything you need, handled end to end.

  • Target research
  • Upload your creative
  • Variable printing
  • Canada Post mailing
  • QR tracking

Locals through the door.
The Wire’s bookings on the calendar.

Book strategy call

Zaki Usman

Co-Founder

Zaki Usman, Co-Founder at Yotru

What happens next

  • Ballpark pricing for The Wire's first wave
  • A shortlist of streets or areas worth reaching
  • Your personalized campaign plan

Questions?
Straight answers for The Wire

Standard campaigns start around $0.94 per postcard, including print and postage. Exact pricing depends on list size, format, and personalization. Your free Campaign Plan outlines a sensible first wave for The Wire.

Most campaigns go from kickoff to mail in 2-3 weeks. Rush production is available for larger programs.

No. You can upload a list or we can help target households around The Wire's service area or nearby neighborhoods. Your Campaign Plan shows example areas we'd start with.

Yes. The Wire signs off on copy, design, and the offer before we print. The mockup on this page is a first concept; we refine it together before production.

Most first waves start at a few hundred postcards, enough to test a neighborhood with real scan data. Your Campaign Plan recommends a sensible starting size for The Wire.