Hey Rule The Roof!
You just proved postcards work.

You scanned a QR on a postcard. No ad, no cold email. Now picture Rule The Roof running the same play for local customers in Calgary.

Rule The Roof photo
Rule The Roof photo

Hey, Rule The Roof!

Imagine This At Scale

Build your pipeline with personalized postcards.

See More Examples
Rule The Roof logo

See personalized analysis

(587) 973-7371

Rule The Roof logo

Turn Prospects Into Conversations

Built for teams that want to stand out from crowded inboxes. Yotru AI finds your ideal prospects, creates personalized postcards, then prints, mails, and tracks every campaign.

— Team Yotru

STAMP
Scan to see example campaigns
  • Emails? Buried and ignored

  • Bots love LinkedIn. Buyers? Not so much.

  • Cold calls? Nobody's picking up

Neighborhood leads, mailed on autopilot

Define your area once. We find the households, mail personalized postcards, and show Rule The Roof who responded.

Example target neighbourhoods for Rule The Roof in Calgary

Rundle, Calgary

97%

Close to office

Rule The Roof offers local roof inspections and repairs for Rundle homeowners.

Pineridge, Calgary

95%

Aging roofs nearby

Protect your Pineridge home with professional roofing service from Rule The Roof.

Marlborough, Calgary

93%

Mature family homes

Rule The Roof helps Marlborough homeowners replace worn shingles and fix leaks.

Monterey Park, Calgary

91%

High roof density

Keep your Monterey Park roof in top shape with Calgary roofing experts.

Temple, Calgary

89%

Strong reno demand

Temple homeowners can call Rule The Roof for fast repairs and replacements.

Every recipient gets their own postcard

Each prospect in your list receives a one-of-one mail piece, not a batch with swapped names.

  • Personalized with Rule The Roof

    Your logo, colors, and messaging on every card you send.

  • A/B testing

    Try different layouts and offers, then scale what gets scanned.

  • Unique QR codes

    One code per recipient so you know exactly who engaged.

Rule The Roof photo
Rule The Roof photo

Hey, Rundle, Calgary!

Calgary roofs need spring checkups, not surprises

Free roof assessment
Rule The Roof logo

See personalized analysis

(587) 973-7371

Rule The Roof photo
Rule The Roof photo

Hey, Pineridge, Calgary!

Calgary roofs need spring checkups, not surprises

Free roof assessment
Rule The Roof logo

See personalized analysis

(587) 973-7371

Rule The Roof photo
Rule The Roof photo

Hey, Marlborough, Calgary!

Calgary roofs need spring checkups, not surprises

Free roof assessment
Rule The Roof logo

See personalized analysis

(587) 973-7371

See who's interested before you call.

Scans turn into bookings.

When the right households get a personal postcard and your team follows up on scans, visits and bookings grow without more ad spend.

Rule The Roof logo

Overview

Revenue this month

$11,420

Jun 23Jun 30Jul 7Jul 14Today

Personalized postcards

Full-service outbound mail. Everything you need, handled end to end.

  • Prospect research
  • Upload your creative
  • Variable printing
  • Canada Post mailing
  • QR tracking
We mailed welcome offers to neighborhoods around our locations. Twenty-two percent scanned in the first week, and foot traffic picked up at three shops. It felt more personal than another social ad.

Brent Ellis

Owner

Locals through the door.
Rule The Roof’s meetings on the calendar.

Zaki Usman

Co-Founder

Zaki Usman, Co-Founder at Yotru

On the 30-minute call

  • Map the streets or radius Rule The Roof should reach
  • Sketch your first offer and postcard creative
  • Walk away with ballpark pricing. No deck, no obligation.

Questions?
Straight answers for Rule The Roof

Standard campaigns start around $0.94 per postcard, including print and postage. Exact pricing depends on list size, format, and personalization. On the strategy call we will shape a first wave and send a custom quote with no obligation.

Most campaigns go from kickoff call to mail in 2-3 weeks. Rush production is available for larger programs.

No. You can upload a list or we can help target the households around Rule The Roof's service area or farm neighborhoods. We align on geography and audience on the strategy call.

Yes. Rule The Roof signs off on copy, design, and the offer before we print. The mockup on this page is a first concept. We refine it together on the strategy call.

Most first waves start at a few hundred postcards, enough to test a neighborhood with real scan data. We will recommend a sensible starting size for Rule The Roof on the call.