Yotru

Hey Principle Property

You just proved postcards work!

Yotru finds homeowners who are more likely to sell and sends them personalized postcards for you.

See open house detailsHey Wilsons Family,You're invited. Seethis home nearby.There's an open house nearby this weekend.Come see it, and ask whatyour home could sell for.www.principlepropertymanagement.ca
Hi Wilsons Family,There's an open house nearby this weekend.Come see it, and ask what your home could sellfor.Principle PropertySee open housedetailswww.principlepropertymanagement.caprinciplepropertymanagement.ca(416) 840-5565

Outbound that puts Principle Property on the kitchen counter.

Yotru finds homeowners worth farming, mails personalized postcards, and shows who scanned before you dial.

  • Fill every open house

    Yotru mails nearby homeowners whose homes match your listing.

  • Win more listings

    Reach likely sellers with personalized postcards.

  • Stay top of mind

    Anniversary and life-event postcards, sent automatically.

Ways you could use postcards

Use case 1

Find New Sellers

Reach homeowners likely to sell with personalized outreach that gets your name on the kitchen counter before competitors.

Hey Wilsons Family,Curious what yourhome could beworth today?A home nearby just sold in yourneighbourhood.See what yourhome is worthwww.principlepropertymanagement.ca

Use case 2

Past Client Follow-up

Stay top of mind with automated anniversary and referral campaigns that generate repeat business year after year.

Hey Halls Family,Thinking of you on yourhome anniversary.It's been a year since we worked together. Here's aquick market update.Scan for your latestneighbourhood numbers.www.principlepropertymanagement.ca

Want to see how this would look for Principle Property?

Or book a strategy call

Example B2B target accounts for Principle Property Management

Sample accounts and messaging ideas, not a final list. Your campaign refines these for your business.

97%

Performance Property Management

Toronto condo manager

Principle Property Management can support Performance Property Management with Toronto condominium operations.

95%

Royal York Property Management

Residential portfolio manager

Principle Property Management offers hands-on support for Royal York Property Management buildings in Toronto.

93%

Principle Property Management Group Regina

Out-of-province manager

Principle Property Management can assist Principle Property Management Group with Toronto-based condominium assets.

Or mail a list you already have

  • CSV integration for Yotru direct mail campaigns
  • Lone Wolf integration for Yotru direct mail campaigns
  • REALTOR.ca integration for Yotru direct mail campaigns
  • Follow Up Boss integration for Yotru direct mail campaigns
  • BoldTrail integration for Yotru direct mail campaigns

Recent campaign

12%

Unique QR scan rate: prospects who actually opened the mail and followed through.

Daniel Gagnon

Founder, Maperr

Read the Maperr story

Kayla Morgan

Marketing Operations, Dishcus

Read the Dishcus story

Fully managed

Creative, print, postage, and QR tracking. One campaign, handled end to end.

Canada Post, postal network delivering Yotru postcard campaigns
United States Postal Service, postal network delivering Yotru postcard campaigns
PostNL, postal network delivering Yotru postcard campaigns

Delivered through trusted postal networks in the US, Canada, and the Netherlands.

36×

more responses than email on average, across personalized campaigns.

Physical mail cuts through inbox noise, and every card carries a unique QR.

See who's interested before you call.

Scans turn into appointments.

When the right homeowners get a personal postcard and your team follows up on scans, valuation requests and listing conversations grow without more portal spend.

Principle Property logo

Overview

Appointments this month

29

Sep 21Sep 28Oct 5Oct 12Today

Personalized postcards

Full-service outbound mail. Everything you need, handled end to end.

  • Target research
  • Upload your creative
  • Variable printing
  • Canada Post mailing
  • QR tracking

Your listings on the card.
Principle Property’s bookings on the calendar.

Book strategy call

Zaki Usman

Co-Founder

Zaki Usman, Co-Founder at Yotru

What happens next

  • Ballpark pricing for Principle Property's first wave
  • A shortlist of streets or areas worth reaching
  • Your personalized cards, ready to edit

Questions?
Straight answers for Principle Property

Standard is $1.60 per postcard at 2,500 cards, the campaign size we recommend. Minimum order is 100 postcards. Print and postage included. See the pricing page for other volumes.

Within 2-3 days of your order, your cards are printed and in the post. Delivery after that follows the postal service's own timing.

No. You can upload a list or we can help target households around Principle Property's service area or nearby neighborhoods. The examples on this page show areas we'd start with.

Yes. Principle Property signs off on copy, design, and the offer before we print. The mockup on this page is a first concept; we refine it together before production.

Most first waves start at a few hundred postcards, enough to test a neighborhood with real scan data. A first wave of a few hundred is a sensible start for Principle Property.