Yotru

Hey Primary People Group

You just proved postcards work!

Yotru finds firms worth a premium touch and mails a personal invite they actually notice.

Hey Reception House Waterloo Region,One observationworth 10 minutes.A short, specific note that starts the meetingwarm.Scan to read the fullobservation.primarypeoplegroup.com
Hi Reception House Waterloo Region,A short, specific note that starts the meeting warm.Scan to read the full observation.Primary People GroupSee the insightprimarypeoplegroup.comprimarypeoplegroup.com

Outbound that puts Primary People Group in high-trust conversations.

Yotru finds firms worth a premium touch, mails a personal invite, and shows who engaged so follow-up feels earned.

  • Find the right firms

    Lists built around partners and contacts you want.

  • Stand out in the mail

    Named invitations with a unique QR per recipient.

  • Meet who showed interest

    Scan data becomes your short call list.

Ways you could use postcards

Use case 1

Restart previous conversations

Follow up old proposals, event contacts, and stalled opportunities with a physical nudge.

Hey Reception House Waterloo Region,Ready to reopen this?A physical follow-up for proposals that went quiet.Scan when you're ready tocontinue.primarypeoplegroup.com

Use case 2

Mail your existing list

Reach past clients, warm leads, and known contacts with personalized outreach that earns a reply.

Hey Here 24/7 – Addictions, Mental Healthand Crisis Services Waterloo-Wellington,A note for peoplewho already knowus.Keep your warmest relationships on thecounter, not buried in email.Scan toreconnect.primarypeoplegroup.com

Want to see how this would look for Primary People Group?

Or book a strategy call

Example target accounts for Primary People Group

Sample accounts and messaging ideas, not a final list. Your campaign refines these for your business.

97%

Reception House Waterloo Region

Nonprofit people-focused

Support Reception House with people strategy for sustainable staff and volunteer engagement.

95%

Here 24/7 – Addictions, Mental Health and Crisis Services Waterloo-Wellington

Complex workforce needs

Strengthen Here 24/7 workforce resilience with tailored people and culture strategies.

93%

Shalom Counselling Services Waterloo

Small mission-driven org

Help Shalom align people practices with mission and sustainable growth plans.

Or mail a list you already have

  • CSV integration for Yotru direct mail campaigns
  • HubSpot integration for Yotru direct mail campaigns
  • Salesforce integration for Yotru direct mail campaigns
  • Pipedrive integration for Yotru direct mail campaigns
  • Microsoft Dynamics 365 integration for Yotru direct mail campaigns

Recent campaign

12%

Unique QR scan rate: prospects who actually opened the mail and followed through.

Daniel Gagnon

Founder, Maperr

Read the Maperr story

Kayla Morgan

Marketing Operations, Dishcus

Read the Dishcus story

Fully managed

Creative, print, postage, and QR tracking. One campaign, handled end to end.

Canada Post, postal network delivering Yotru postcard campaigns
United States Postal Service, postal network delivering Yotru postcard campaigns
PostNL, postal network delivering Yotru postcard campaigns

Delivered through trusted postal networks in the US, Canada, and the Netherlands.

36×

more responses than email on average, across personalized campaigns.

Physical mail cuts through inbox noise, and every card carries a unique QR.

See who's interested before you call.

Scans turn into meetings.

When the right prospects get a personal postcard and your team follows up on scans, intro meetings and proposals grow without more inbox noise.

Primary People Group logo

Overview

Meetings this month

14

Sep 21Sep 28Oct 5Oct 12Today

Personalized postcards

Full-service outbound mail. Everything you need, handled end to end.

  • Target research
  • Upload your creative
  • Variable printing
  • Canada Post mailing
  • QR tracking

Credibility in the mail.
Primary People Group’s meetings on the calendar.

Book strategy call

Zaki Usman

Co-Founder

Zaki Usman, Co-Founder at Yotru

What happens next

  • Ballpark pricing for Primary People Group's first wave
  • A shortlist of accounts or segments worth reaching
  • Your personalized cards, ready to edit

Questions?
Straight answers for Primary People Group

Standard is $1.60 per postcard at 2,500 cards, the campaign size we recommend. Minimum order is 100 postcards. Print and postage included. See the pricing page for other volumes.

Within 2-3 days of your order, your cards are printed and in the post. Delivery after that follows the postal service's own timing.

No. Upload a CRM export or we can help build a qualified account list from your ICP. The examples on this page show accounts we'd start with.

Yes. Primary People Group signs off on copy, design, and the offer before we print. The mockup on this page is a first concept; we refine it together before production.

Most first waves start at a few hundred postcards, enough to test an account segment with real scan data. A first wave of a few hundred is a sensible start for Primary People Group.