Reception House Waterloo Region
97%
Nonprofit people-focused
Support Reception House with people strategy for sustainable staff and volunteer engagement.
Hey Primary People Group!
You just proved postcards work.
You scanned a QR on a postcard. No ad, no cold email. Now picture Primary People Group running the same play for prospects and referral partners in Waterloo.
Hey, Primary People Group!
Imagine This At Scale
Build your pipeline with personalized postcards.
See More Examples
See personalized analysis
primarypeoplegroup.com
Turn Prospects Into Conversations
Built for teams that want to stand out from crowded inboxes. Yotru AI finds your ideal prospects, creates personalized postcards, then prints, mails, and tracks every campaign.
— Team Yotru
STAMP
Scan to see example campaigns
Emails? Buried and ignored
Bots love LinkedIn. Buyers? Not so much.
Cold calls? Nobody's picking up
Partner-ready prospects, mailed on autopilot
Set your ICP once. We find the accounts, mail personalized postcards, and show Primary People Group who engaged.
Example target accounts for Primary People Group
Here 24/7 – Addictions, Mental Health and Crisis Services Waterloo-Wellington
95%
Complex workforce needs
Strengthen Here 24/7 workforce resilience with tailored people and culture strategies.
Shalom Counselling Services Waterloo
93%
Small mission-driven org
Help Shalom align people practices with mission and sustainable growth plans.
Adult Recreation Centre Waterloo
91%
Community service staff
Support Adult Recreation Centre with people strategy for staff and volunteer management.
Foot Works Chiropody Clinic
88%
Growing healthcare practice
Guide Foot Works in building scalable people processes for their clinical team.
Company | Fit analysis | Postcard recipient | Personalized message | Lead score |
|---|---|---|---|---|
| Reception House Waterloo Region | Nonprofit people-focused | Executive Director | Support Reception House with people strategy for sustainable staff and volunteer engagement. | 97% |
| Here 24/7 – Addictions, Mental Health and Crisis Services Waterloo-Wellington | Complex workforce needs | Human Resources Director | Strengthen Here 24/7 workforce resilience with tailored people and culture strategies. | 95% |
| Shalom Counselling Services Waterloo | Small mission-driven org | Executive Director | Help Shalom align people practices with mission and sustainable growth plans. | 93% |
| Adult Recreation Centre Waterloo | Community service staff | Operations Manager | Support Adult Recreation Centre with people strategy for staff and volunteer management. | 91% |
| Foot Works Chiropody Clinic | Growing healthcare practice | Clinic Owner | Guide Foot Works in building scalable people processes for their clinical team. | 88% |
Every recipient gets their own postcard
Each prospect in your list receives a one-of-one mail piece, not a batch with swapped names.
Personalized with Primary People Group
Your logo, colors, and messaging on every card you send.
A/B testing
Try different layouts and offers, then scale what gets scanned.
Unique QR codes
One code per recipient so you know exactly who engaged.
Hey, Reception House Waterloo Region!
HR strategy that scales with your growth
Free 30-min capability reviewSee personalized analysis
primarypeoplegroup.com
Hey, Here 24/7 – Addictions, Mental Health and Crisis Services Waterloo-Wellington!
HR strategy that scales with your growth
Free 30-min capability reviewSee personalized analysis
primarypeoplegroup.com
Hey, Shalom Counselling Services Waterloo!
HR strategy that scales with your growth
Free 30-min capability reviewSee personalized analysis
primarypeoplegroup.com
See who's interested before you call.
Scans turn into meetings.
When the right accounts get a personal postcard and your team follows up on scans, pipeline grows without more inbox spam.
Overview
Pipeline this month
$15,029
Jun 23Jun 30Jul 7Jul 14Today
Personalized postcards
Full-service outbound mail. Everything you need, handled end to end.
- Prospect research
- Upload your creative
- Variable printing
- Canada Post mailing
- QR tracking
Real campaigns, real scans
Dishcus and Maperr broke through crowded inboxes with personalized postcards and unique QR codes per account. Real campaigns, real pipeline.
Personalized 6″ × 9″ postcards
How Dishcus booked demos with multi-location restaurant groups
- 23
- Qualified demos booked
- 26%
- Unique QR scan rate
- 500
- Postcards mailed
6″ × 11″ personalized postcards
How Maperr reached local businesses with review-driven websites in the mail
- 800
- Local businesses mailed
- 27%
- Unique QR scan rate
- 96
- Free site signups
“Our prospects were ignoring the same LinkedIn sequence as everyone else. A personalized card with their firm name on it got three meetings booked in the first month.”
Mitchel O'Brien
Managing partner
Credibility in the mail.
Primary People Group’s meetings on the calendar.
Zaki Usman
Co-Founder
On the 30-minute call
- Map the accounts or segments Primary People Group should reach
- Sketch your first ABM postcard and landing page
- Walk away with ballpark pricing. No deck, no obligation.
Questions?
Straight answers for Primary People Group
Standard campaigns start around $0.94 per postcard, including print and postage. Exact pricing depends on list size, format, and personalization. On the strategy call we will shape a first wave and send a custom quote with no obligation.
Most campaigns go from kickoff call to mail in 2-3 weeks. Rush production is available for larger programs.
No. Upload a CRM export or we can help build a qualified account list from your ICP. We align on targeting, segments, and messaging on the strategy call.
Yes. Primary People Group signs off on copy, design, and the offer before we print. The mockup on this page is a first concept. We refine it together on the strategy call.
Most first waves start at a few hundred postcards, enough to test an account segment with real scan data. We will recommend a sensible starting size for Primary People Group on the call.