Use case 1
Warm Opportunities
Restart stalled deals with personalized follow-up that reminds prospects why they were interested in the first place.
Reach the talent leaders making high-stakes hiring calls.
Your personalized
campaign is ready
Plum gives large organizations a clearer read on hiring and internal mobility. Yotru can find HR and talent leaders under pressure to hire well and reach them directly.
Outbound that puts Plum on the decision-maker's desk.
Yotru finds ICP accounts, mails personalized postcards they open, and flags who scanned so your team calls warm.
Find the accounts
ICP filters or your CRM, built for pipeline.
Break the inbox
Named cards with a unique QR that land on the desk.
Prioritize scanners
Know who raised their hand before the next dial.
Ways you could use postcards
Use case 2
Event Based
Invite or continue conversations around trade shows and webinars with personalized mail that actually gets noticed.
Want to see how this would look for Plum?
Or book a strategy callExample strategic-account targets for Plum
Sample accounts and messaging ideas, not a final list. Your campaign refines these for your business.
Sun Life
Large knowledge workforce and enterprise talent programs.
Use objective talent intelligence to improve mobility and workforce decisions.
Manulife
Large global workforce with hiring and internal mobility complexity.
Identify durable human potential beyond resumes and job history.
Rogers Communications
High-volume and specialized hiring across a national workforce.
Match people to roles using measurable potential rather than pedigree alone.
Target Account | Decision Maker | Why It Fits | Personalized Message | Lead Score |
|---|---|---|---|---|
| Sun Life | CHRO / VP Talent | Large knowledge workforce and enterprise talent programs. | Use objective talent intelligence to improve mobility and workforce decisions. | 95 |
| Manulife | CHRO / Head of Talent | Large global workforce with hiring and internal mobility complexity. | Identify durable human potential beyond resumes and job history. | 94 |
| Rogers Communications | CHRO / VP Talent Acquisition | High-volume and specialized hiring across a national workforce. | Match people to roles using measurable potential rather than pedigree alone. | 92 |
| Loblaw Companies | CHRO / VP Talent | Large workforce spanning retail, pharmacy, digital and corporate functions. | Improve hiring and internal mobility across very different role families. | 91 |
| Scotiabank | CHRO / VP Talent Management | Large regulated enterprise with strategic workforce planning needs. | Use talent data to strengthen succession, mobility and hiring decisions. | 90 |
Or mail a list you already have
Recent campaign
27%
Unique QR scan rate: prospects who actually opened the mail and followed through.
Fully managed
Creative, print, postage, and QR tracking. One campaign, handled end to end.
Delivered through trusted postal networks in the US and Canada.
About
36×
more responses than email on personalized postcard campaigns.
Physical mail cuts through inbox noise, and every card carries a unique QR.
See who's interested before you call.
Scans turn into meetings.
When the right accounts get a personal postcard and your team follows up on scans, pipeline grows without more inbox spam.
Plum
Overview
Pipeline this month
$15,029
Aug 17Aug 24Aug 31Sep 7Today
Personalized postcards
Full-service outbound mail. Everything you need, handled end to end.
- Target research
- Upload your creative
- Variable printing
- Canada Post mailing
- QR tracking
Their name on the card.
Plum’s meetings on the calendar.
Zaki Usman
Co-Founder
What happens next
- Ballpark pricing for Plum's first wave
- A shortlist of accounts or segments worth reaching
- Your personalized cards, ready to edit
Questions?
Straight answers for Plum
Standard is $1.60 per postcard at 2,500 cards, the campaign size we recommend. Minimum order is 100 postcards. Print and postage included. See the pricing page for other volumes.
Most campaigns go from kickoff to mail in 2-3 weeks. Rush production is available for larger programs.
No. Upload a CRM export or we can help build a qualified account list from your ICP. The examples on this page show accounts we'd start with.
Yes. Plum signs off on copy, design, and the offer before we print. The mockup on this page is a first concept; we refine it together before production.
Most first waves start at a few hundred postcards, enough to test an account segment with real scan data. A first wave of a few hundred is a sensible start for Plum.