Use case 1
Restart previous conversations
Follow up old proposals, event contacts, and stalled opportunities with a physical nudge.
Hey Optimum Talent
You just proved
postcards work!
Yotru finds firms worth a premium touch and mails a personal invite they actually notice.
Outbound that puts Optimum Talent in high-trust conversations.
Yotru finds firms worth a premium touch, mails a personal invite, and shows who engaged so follow-up feels earned.
Find the right firms
Lists built around partners and contacts you want.
Stand out in the mail
Named invitations with a unique QR per recipient.
Meet who showed interest
Scan data becomes your short call list.
Ways you could use postcards
Use case 2
Mail your existing list
Reach past clients, warm leads, and known contacts with personalized outreach that earns a reply.
Want to see how this would look for Optimum Talent?
Or book a strategy callExample target accounts for Optimum Talent
Sample accounts and messaging ideas, not a final list. Your campaign refines these for your business.
ATS Automation
Growing engineering teams
Strengthen ATS Automation leadership pipeline and support key transitions with tailored programs.
OpenText
Large tech employer
Support OpenText with executive coaching, succession planning and respectful career transitions.
Equitable Life of Canada
Regional financial services
Enhance Equitable Life leadership development and employer brand through integrated talent solutions.
Company | Fit analysis | Postcard recipient | Personalized message | Lead score |
|---|---|---|---|---|
| ATS Automation | Growing engineering teams | Strengthen ATS Automation leadership pipeline and support key transitions with tailored programs. | 97% | |
| OpenText | Large tech employer | Support OpenText with executive coaching, succession planning and respectful career transitions. | 95% | |
| Equitable Life of Canada | Regional financial services | Enhance Equitable Life leadership development and employer brand through integrated talent solutions. | 93% | |
| University of Waterloo | Complex academic workforce | Partner with University of Waterloo on leadership programs and senior role transitions. | 91% | |
| City of Kitchener | Municipal leadership needs | Help City of Kitchener develop future leaders and manage sensitive workforce changes. | 89% |
Or mail a list you already have
Recent campaign
12%
Unique QR scan rate: prospects who actually opened the mail and followed through.
Fully managed
Creative, print, postage, and QR tracking. One campaign, handled end to end.
Delivered through trusted postal networks in the US, Canada, and the Netherlands.
36×
more responses than email on average, across personalized campaigns.
Physical mail cuts through inbox noise, and every card carries a unique QR.
See who's interested before you call.
Scans turn into meetings.
When the right prospects get a personal postcard and your team follows up on scans, intro meetings and proposals grow without more inbox noise.
Overview
Meetings this month
14
Sep 21Sep 28Oct 5Oct 12Today
Personalized postcards
Full-service outbound mail. Everything you need, handled end to end.
- Target research
- Upload your creative
- Variable printing
- Canada Post mailing
- QR tracking
Credibility in the mail.
Optimum Talent’s meetings on the calendar.
Zaki Usman
Co-Founder
What happens next
- Ballpark pricing for Optimum Talent's first wave
- A shortlist of accounts or segments worth reaching
- Your personalized cards, ready to edit
Questions?
Straight answers for Optimum Talent
Standard is $1.60 per postcard at 2,500 cards, the campaign size we recommend. Minimum order is 100 postcards. Print and postage included. See the pricing page for other volumes.
Within 2-3 days of your order, your cards are printed and in the post. Delivery after that follows the postal service's own timing.
No. Upload a CRM export or we can help build a qualified account list from your ICP. The examples on this page show accounts we'd start with.
Yes. Optimum Talent signs off on copy, design, and the offer before we print. The mockup on this page is a first concept; we refine it together before production.
Most first waves start at a few hundred postcards, enough to test an account segment with real scan data. A first wave of a few hundred is a sensible start for Optimum Talent.