Yotru

Hey Northern Block

You just proved postcards work!

Yotru finds the accounts you want and puts a personalized postcard on the decision-maker's desk.

Hey Ontario Digital Service,A note for yourteam. Worth 10minutes.We put this together for accounts like yours,not another cold email.Scan for a page builtaround your company.northernblock.io
Hi Ontario Digital Service,We put this together for accounts like yours, notanother cold email. Scan for a page built aroundyour company.Northern BlockSee yourpersonalized pagenorthernblock.ionorthernblock.io(855) 665-0833

Outbound that puts Northern Block on the decision-maker's desk.

Yotru finds ICP accounts, mails personalized postcards they open, and flags who scanned so your team calls warm.

  • Find the accounts

    ICP filters or your CRM, built for pipeline.

  • Break the inbox

    Named cards with a unique QR that land on the desk.

  • Prioritize scanners

    Know who raised their hand before the next dial.

Ways you could use postcards

Use case 1

Warm Opportunities

Restart stalled deals with personalized follow-up that reminds prospects why they were interested in the first place.

Hey Ontario Digital Service,Ready to pick up wherewe left off?A physical nudge for deals that went quiet in theinbox.Scan when you're ready tocontinue the conversation.northernblock.io

Use case 2

Event Based

Invite or continue conversations around trade shows and webinars with personalized mail that actually gets noticed.

See next stepsHey Toronto Financial Services Alliance (TFSA),Great connecting.Let's continue theconversation.A follow-up that lands on the desk after the event buzzfades.Scan to pick a time thatworks.northernblock.io

Want to see how this would look for Northern Block?

Or book a strategy call

Example target accounts for Northern Block

Sample accounts and messaging ideas, not a final list. Your campaign refines these for your business.

97%

Ontario Digital Service

Government digital identity

See how Northern Block can strengthen Ontario Digital Service digital trust programs.

95%

Toronto Financial Services Alliance (TFSA)

Financial sector trust

Explore Northern Block digital trust for TFSA member financial institutions.

93%

Government of Quebec Digital Identity Program

Provincial SSI initiative

Northern Block supports secure self-sovereign identity for Quebec digital services.

Or mail a list you already have

  • CSV integration for Yotru direct mail campaigns
  • HubSpot integration for Yotru direct mail campaigns
  • Salesforce integration for Yotru direct mail campaigns
  • Apollo integration for Yotru direct mail campaigns
  • Clay integration for Yotru direct mail campaigns

Recent campaign

12%

Unique QR scan rate: prospects who actually opened the mail and followed through.

Daniel Gagnon

Founder, Maperr

Read the Maperr story

Kayla Morgan

Marketing Operations, Dishcus

Read the Dishcus story

Fully managed

Creative, print, postage, and QR tracking. One campaign, handled end to end.

Canada Post, postal network delivering Yotru postcard campaigns
United States Postal Service, postal network delivering Yotru postcard campaigns
PostNL, postal network delivering Yotru postcard campaigns

Delivered through trusted postal networks in the US, Canada, and the Netherlands.

36×

more responses than email on average, across personalized campaigns.

Physical mail cuts through inbox noise, and every card carries a unique QR.

See who's interested before you call.

Scans turn into meetings.

When the right accounts get a personal postcard and your team follows up on scans, pipeline grows without more inbox spam.

Northern Block logo

Overview

Pipeline this month

$15,029

Sep 21Sep 28Oct 5Oct 12Today

Personalized postcards

Full-service outbound mail. Everything you need, handled end to end.

  • Target research
  • Upload your creative
  • Variable printing
  • Canada Post mailing
  • QR tracking

Their name on the card.
Northern Block’s meetings on the calendar.

Book strategy call

Zaki Usman

Co-Founder

Zaki Usman, Co-Founder at Yotru

What happens next

  • Ballpark pricing for Northern Block's first wave
  • A shortlist of accounts or segments worth reaching
  • Your personalized cards, ready to edit

Questions?
Straight answers for Northern Block

Standard is $1.60 per postcard at 2,500 cards, the campaign size we recommend. Minimum order is 100 postcards. Print and postage included. See the pricing page for other volumes.

Within 2-3 days of your order, your cards are printed and in the post. Delivery after that follows the postal service's own timing.

No. Upload a CRM export or we can help build a qualified account list from your ICP. The examples on this page show accounts we'd start with.

Yes. Northern Block signs off on copy, design, and the offer before we print. The mockup on this page is a first concept; we refine it together before production.

Most first waves start at a few hundred postcards, enough to test an account segment with real scan data. A first wave of a few hundred is a sensible start for Northern Block.