Yotru

Hey Home Trade Standards

You just proved postcards work!

Yotru finds nearby households and mails offers that stay on the fridge for weeks.

Home TradeStandardsHey Downtown Toronto Condos,We just finished ajob on your street.We just finished work near DowntownToronto Condos. Neighbours trust workthat shows up on their street.Ready when you are.Scan for a free estimate.www.hometradestandards.com
Hi Downtown Toronto Condos,We just finished work near Downtown TorontoCondos. Neighbours trust work that shows up ontheir street. Ready when you are. Scan for a freeestimate.Home Trade StandardsGet a freeestimatewww.hometradestandards.comhometradestandards.com(647) 760-7001

Outbound that puts Home Trade Standards on the fridge.

Yotru finds nearby households, mails offers locals keep, and shows which streets respond so every wave gets sharper.

  • Find nearby households

    Radius targeting around doors that can convert.

  • Put the offer in hand

    Local deals that stay visible for weeks.

  • Double down on winners

    See which streets convert before the next drop.

Ways you could use postcards

Use case 1

Fill Your Schedule

Keep technicians busy by targeting local homeowners whenever your calendar starts opening up.

Book a visitHome TradeStandardsHey Downtown Toronto Condos,Ready when you are.Free estimate.Openings this week for homeowners nearby.Scan to grab a time beforethe calendar fills.www.hometradestandards.com

Use case 2

Past Customer Revival

Bring previous customers back with seasonal reminders and personalized offers that encourage repeat business.

Home TradeStandardsHey North York Condo Buildings,Time for a seasonalcheck-in.It's been a while. Here's a seasonal reminder for yourhome near North York Condo Buildings.Scan to book your nextvisit.www.hometradestandards.com

Want to see how this would look for Home Trade Standards?

Or book a strategy call

Example target neighbourhoods for Home Trade Standards - Condo HVAC Specialists

Sample accounts and messaging ideas, not a final list. Your campaign refines these for your business.

97%

Downtown Toronto Condos

High-rise condos

Keep Downtown Toronto condo fan coils running efficiently with expert HVAC service.

95%

North York Condo Buildings

Existing service area

Prevent fan coil breakdowns in North York condos with annual maintenance.

93%

Markham High-Rise Condos

GTA condo cluster

Schedule fan coil retrofit programs for Markham condo towers with specialists.

Or mail a list you already have

  • CSV integration for Yotru direct mail campaigns
  • ServiceTitan integration for Yotru direct mail campaigns
  • Jobber integration for Yotru direct mail campaigns
  • Housecall Pro integration for Yotru direct mail campaigns
  • FieldEdge integration for Yotru direct mail campaigns

Recent campaign

12%

Unique QR scan rate: prospects who actually opened the mail and followed through.

Daniel Gagnon

Founder, Maperr

Read the Maperr story

Kayla Morgan

Marketing Operations, Dishcus

Read the Dishcus story

Fully managed

Creative, print, postage, and QR tracking. One campaign, handled end to end.

Canada Post, postal network delivering Yotru postcard campaigns
United States Postal Service, postal network delivering Yotru postcard campaigns
PostNL, postal network delivering Yotru postcard campaigns

Delivered through trusted postal networks in the US, Canada, and the Netherlands.

36×

more responses than email on average, across personalized campaigns.

Physical mail cuts through inbox noise, and every card carries a unique QR.

See who's interested before you call.

Scans turn into bookings.

When nearby households get a personal postcard and your team follows up on scans, estimates and booked jobs grow without more ad spend.

Home Trade Standards

Overview

Bookings this month

39

Sep 25Oct 2Oct 9Oct 16Today

Personalized postcards

Full-service outbound mail. Everything you need, handled end to end.

  • Target research
  • Upload your creative
  • Variable printing
  • Canada Post mailing
  • QR tracking

Locals through the door.
Home Trade Standards’s bookings on the calendar.

Book strategy call

Zaki Usman

Co-Founder

Zaki Usman, Co-Founder at Yotru

What happens next

  • Ballpark pricing for Home Trade Standards's first wave
  • A shortlist of streets or areas worth reaching
  • Your personalized cards, ready to edit

Questions?
Straight answers for Home Trade Standards

Standard is $1.60 per postcard at 2,500 cards, the campaign size we recommend. Minimum order is 100 postcards. Print and postage included. See the pricing page for other volumes.

Within 2-3 days of your order, your cards are printed and in the post. Delivery after that follows the postal service's own timing.

No. You can upload a list or we can help target households around Home Trade Standards's service area or nearby neighborhoods. The examples on this page show areas we'd start with.

Yes. Home Trade Standards signs off on copy, design, and the offer before we print. The mockup on this page is a first concept; we refine it together before production.

Most first waves start at a few hundred postcards, enough to test a neighborhood with real scan data. A first wave of a few hundred is a sensible start for Home Trade Standards.