Yotru

Here's one way to reach your next production upgrade across Canada.

Your personalized campaign is ready

I put together a personalized pipeline campaign showing how Grass Valley could reach Canadian regional broadcasters, leagues, and universities producing live sports and events — with personalized postcards.

Grass ValleyHey CHEK News,A note for yourteam. Worth 10minutes.We put this together for accounts like yours,not another cold email.Scan for a page builtaround your company.www.grassvalley.com
Hi CHEK News,We put this together for accounts like yours, notanother cold email. Scan for a page built aroundyour company.Grass ValleySee yourpersonalized pagewww.grassvalley.comgrassvalley.com

Outbound that puts Grass Valley on the decision-maker's desk.

Yotru finds ICP accounts, mails personalized postcards they open, and flags who scanned so your team calls warm.

  • Find the accounts

    ICP filters or your CRM, built for pipeline.

  • Break the inbox

    Named cards with a unique QR that land on the desk.

  • Prioritize scanners

    Know who raised their hand before the next dial.

Ways you could use postcards

Use case 1

Warm Opportunities

Restart stalled deals with personalized follow-up that reminds prospects why they were interested in the first place.

Grass ValleyHey CHEK News,Ready to pick up wherewe left off?A physical nudge for deals that went quiet in theinbox.Scan when you're ready tocontinue the conversation.www.grassvalley.com

Use case 2

Event Based

Invite or continue conversations around trade shows and webinars with personalized mail that actually gets noticed.

See next stepsGrass ValleyHey Enthusiast Gaming,Great connecting.Let's continue theconversation.A follow-up that lands on the desk after the event buzzfades.Scan to pick a time thatworks.www.grassvalley.com

Want to see how this would look for Grass Valley?

Or book a strategy call

Example target accounts for Grass Valley

Sample accounts and messaging ideas, not a final list. Your campaign refines these for your business.

90%

CHEK News

Independent regional station producing daily live newscasts (chek.tv, Victoria, BC)

Refresh CHEK's live production without disrupting the daily newscast.

85%

Enthusiast Gaming

Esports and gaming media company producing live-streamed tournaments (enthusiastgaming.com, Toronto, ON)

Production tools built to keep up with fast-paced esports broadcasts.

82%

Western University Mustangs Athletics

University athletics department streaming dozens of games per season (westernmustangs.ca, London, ON)

Give Mustangs broadcasts a production upgrade without a bigger crew.

Or mail a list you already have

  • CSV integration for Yotru direct mail campaigns
  • HubSpot integration for Yotru direct mail campaigns
  • Salesforce integration for Yotru direct mail campaigns
  • Apollo integration for Yotru direct mail campaigns
  • Clay integration for Yotru direct mail campaigns

Recent campaign

12%

Unique QR scan rate: prospects who actually opened the mail and followed through.

Daniel Gagnon

Founder, Maperr

Read the Maperr story

Kayla Morgan

Marketing Operations, Dishcus

Read the Dishcus story

Fully managed

Creative, print, postage, and QR tracking. One campaign, handled end to end.

Canada Post, postal network delivering Yotru postcard campaigns
United States Postal Service, postal network delivering Yotru postcard campaigns

Delivered through trusted postal networks in the US and Canada.

36×

more responses than email on average, across personalized campaigns.

Physical mail cuts through inbox noise, and every card carries a unique QR.

See who's interested before you call.

Scans turn into meetings.

When the right accounts get a personal postcard and your team follows up on scans, pipeline grows without more inbox spam.

Grass Valley

Overview

Pipeline this month

$15,029

Sep 13Sep 20Sep 27Oct 4Today

Personalized postcards

Full-service outbound mail. Everything you need, handled end to end.

  • Target research
  • Upload your creative
  • Variable printing
  • Canada Post mailing
  • QR tracking

Their name on the card.
Grass Valley’s meetings on the calendar.

Book strategy call

Zaki Usman

Co-Founder

Zaki Usman, Co-Founder at Yotru

What happens next

  • Ballpark pricing for Grass Valley's first wave
  • A shortlist of accounts or segments worth reaching
  • Your personalized cards, ready to edit

Questions?
Straight answers for Grass Valley

Standard is $1.60 per postcard at 2,500 cards, the campaign size we recommend. Minimum order is 100 postcards. Print and postage included. See the pricing page for other volumes.

Within 2-3 days of your order, your cards are printed and in the post. Delivery after that follows the postal service's own timing.

No. Upload a CRM export or we can help build a qualified account list from your ICP. The examples on this page show accounts we'd start with.

Yes. Grass Valley signs off on copy, design, and the offer before we print. The mockup on this page is a first concept; we refine it together before production.

Most first waves start at a few hundred postcards, enough to test an account segment with real scan data. A first wave of a few hundred is a sensible start for Grass Valley.