Use case 1
Warm Opportunities
Restart stalled deals with personalized follow-up that reminds prospects why they were interested in the first place.
Reach more expert-led orgs.
You just proved
postcards work!
Find institutions that need to showcase experts and thought leaders. Personalize by faculty, subject matter and media visibility.
Outbound that puts ExpertFile on the decision-maker's desk.
Yotru finds ICP accounts, mails personalized postcards they open, and flags who scanned so your team calls warm.
Find the accounts
ICP filters or your CRM, built for pipeline.
Break the inbox
Named cards with a unique QR that land on the desk.
Prioritize scanners
Know who raised their hand before the next dial.
Ways you could use postcards
Use case 2
Event Based
Invite or continue conversations around trade shows and webinars with personalized mail that actually gets noticed.
Want to see how this would look for ExpertFile?
Or book a strategy callExample target accounts for ExpertFile
Sample accounts and messaging ideas, not a final list. Your campaign refines these for your business.
University of Toronto
Large research university with many media-worthy experts
ExpertFile: make every faculty expert easy for media to find.
McMaster University
Research university wanting more media coverage of its experts
ExpertFile: a searchable hub for journalists seeking experts.
University of Waterloo
Innovation-focused university promoting faculty expertise
ExpertFile: put your innovation story in front of media.
Company | Why they fit | Best recipient | Postcard angle | Lead score |
|---|---|---|---|---|
| University of Toronto | Large research university with many media-worthy experts | ExpertFile: make every faculty expert easy for media to find. | 80% | |
| McMaster University | Research university wanting more media coverage of its experts | ExpertFile: a searchable hub for journalists seeking experts. | 77% | |
| University of Waterloo | Innovation-focused university promoting faculty expertise | ExpertFile: put your innovation story in front of media. | 74% | |
| Western University | University seeking to raise its research profile | ExpertFile: help journalists find your faculty first. | 71% | |
| Queen's University | University wanting a stronger media presence for its researchers | ExpertFile: a single source of truth for your media-ready experts. | 68% |
Or mail a list you already have
Recent campaign
12%
Unique QR scan rate: prospects who actually opened the mail and followed through.
Fully managed
Creative, print, postage, and QR tracking. One campaign, handled end to end.
Delivered through trusted postal networks in the US and Canada.
36×
more responses than email on average, across personalized campaigns.
Physical mail cuts through inbox noise, and every card carries a unique QR.
See who's interested before you call.
Scans turn into meetings.
When the right accounts get a personal postcard and your team follows up on scans, pipeline grows without more inbox spam.
ExpertFile
Overview
Pipeline this month
$15,029
Sep 13Sep 20Sep 27Oct 4Today
Personalized postcards
Full-service outbound mail. Everything you need, handled end to end.
- Target research
- Upload your creative
- Variable printing
- Canada Post mailing
- QR tracking
Their name on the card.
ExpertFile’s meetings on the calendar.
Zaki Usman
Co-Founder
What happens next
- Ballpark pricing for ExpertFile's first wave
- A shortlist of accounts or segments worth reaching
- Your personalized cards, ready to edit
Questions?
Straight answers for ExpertFile
Standard is $1.60 per postcard at 2,500 cards, the campaign size we recommend. Minimum order is 100 postcards. Print and postage included. See the pricing page for other volumes.
Within 2-3 days of your order, your cards are printed and in the post. Delivery after that follows the postal service's own timing.
No. Upload a CRM export or we can help build a qualified account list from your ICP. The examples on this page show accounts we'd start with.
Yes. ExpertFile signs off on copy, design, and the offer before we print. The mockup on this page is a first concept; we refine it together before production.
Most first waves start at a few hundred postcards, enough to test an account segment with real scan data. A first wave of a few hundred is a sensible start for ExpertFile.