Yotru

Hey Capital Roof

You just proved postcards work!

Yotru finds nearby households and mails offers that stay on the fridge for weeks.

Hey Rockcliffe Park,We just finished ajob on your street.We just finished work near RockcliffePark. Neighbours trust work that showsup on their street.Ready when you are.Scan for a free estimate.capitalroof.ca
Hi Rockcliffe Park,We just finished work near Rockcliffe Park.Neighbours trust work that shows up on theirstreet. Ready when you are. Scan for a freeestimate.Capital RoofGet a freeestimatecapitalroof.cacapitalroof.ca(613) 240-2727

Outbound that puts Capital Roof on the fridge.

Yotru finds nearby households, mails offers locals keep, and shows which streets respond so every wave gets sharper.

  • Find nearby households

    Radius targeting around doors that can convert.

  • Put the offer in hand

    Local deals that stay visible for weeks.

  • Double down on winners

    See which streets convert before the next drop.

Ways you could use postcards

Use case 1

Fill Your Schedule

Keep technicians busy by targeting local homeowners whenever your calendar starts opening up.

Book a visitHey Rockcliffe Park,Ready when you are.Free estimate.Openings this week for homeowners nearby.Scan to grab a time beforethe calendar fills.capitalroof.ca

Use case 2

Past Customer Revival

Bring previous customers back with seasonal reminders and personalized offers that encourage repeat business.

Hey The Glebe,Time for a seasonalcheck-in.It's been a while. Here's a seasonal reminder for yourhome near The Glebe.Scan to book your nextvisit.capitalroof.ca

Want to see how this would look for Capital Roof?

Or book a strategy call

Ottawa area targets for Capital Roof

Sample accounts and messaging ideas, not a final list. Your campaign refines these for your business.

97%

Rockcliffe Park

Roof Value

Rockcliffe Park homes deserve durable roofs before winter weather

95%

The Glebe

Premium Homes

The Glebe homeowners can plan roof repairs before leaks spread

93%

Westboro

Older Roofs

Westboro roofs often need inspections after harsh Ottawa seasons

Or mail a list you already have

  • CSV integration for Yotru direct mail campaigns
  • ServiceTitan integration for Yotru direct mail campaigns
  • Jobber integration for Yotru direct mail campaigns
  • Housecall Pro integration for Yotru direct mail campaigns
  • FieldEdge integration for Yotru direct mail campaigns

Recent campaign

12%

Unique QR scan rate: prospects who actually opened the mail and followed through.

Daniel Gagnon

Founder, Maperr

Read the Maperr story

Kayla Morgan

Marketing Operations, Dishcus

Read the Dishcus story

Fully managed

Creative, print, postage, and QR tracking. One campaign, handled end to end.

Canada Post, postal network delivering Yotru postcard campaigns
United States Postal Service, postal network delivering Yotru postcard campaigns
PostNL, postal network delivering Yotru postcard campaigns

Delivered through trusted postal networks in the US, Canada, and the Netherlands.

36×

more responses than email on average, across personalized campaigns.

Physical mail cuts through inbox noise, and every card carries a unique QR.

See who's interested before you call.

Scans turn into bookings.

When nearby households get a personal postcard and your team follows up on scans, estimates and booked jobs grow without more ad spend.

Capital Roof logo

Overview

Bookings this month

39

Sep 21Sep 28Oct 5Oct 12Today

Personalized postcards

Full-service outbound mail. Everything you need, handled end to end.

  • Target research
  • Upload your creative
  • Variable printing
  • Canada Post mailing
  • QR tracking

Locals through the door.
Capital Roof’s bookings on the calendar.

Book strategy call

Zaki Usman

Co-Founder

Zaki Usman, Co-Founder at Yotru

What happens next

  • Ballpark pricing for Capital Roof's first wave
  • A shortlist of streets or areas worth reaching
  • Your personalized cards, ready to edit

Questions?
Straight answers for Capital Roof

Standard is $1.60 per postcard at 2,500 cards, the campaign size we recommend. Minimum order is 100 postcards. Print and postage included. See the pricing page for other volumes.

Within 2-3 days of your order, your cards are printed and in the post. Delivery after that follows the postal service's own timing.

No. You can upload a list or we can help target households around Capital Roof's service area or nearby neighborhoods. The examples on this page show areas we'd start with.

Yes. Capital Roof signs off on copy, design, and the offer before we print. The mockup on this page is a first concept; we refine it together before production.

Most first waves start at a few hundred postcards, enough to test a neighborhood with real scan data. A first wave of a few hundred is a sensible start for Capital Roof.