Use case 1
Client Re-engagement
Reconnect dormant prospects with personalized outreach that brings qualified opportunities back into your sales pipeline.
Hey Boss Insights
You just proved
postcards work!
Yotru reaches finance leaders with a credible postcard they open, keep, and remember.
Outbound that puts Boss Insights in front of finance leaders.
Yotru targets CFOs and controllers, mails a credible offer, and shows who engaged while the card is still on the desk.
Find finance leaders
Role and account filters around who you close.
Send a credible offer
Company-named cards that feel intentional.
Follow up fresh
Call while interest is still live.
Ways you could use postcards
Use case 2
Planning Season
Launch timely campaigns around tax, investment, and budgeting periods when buyers are actively evaluating solutions.
Want to see how this would look for Boss Insights?
Or book a strategy callExample target accounts for Boss Insights
Sample accounts and messaging ideas, not a final list. Your campaign refines these for your business.
Thinking Capital
Canadian SMB lender
Help Thinking Capital automate SMB credit decisions with real-time business financial data.
Lendified
Online SMB lender
Enable Lendified to streamline underwriting using integrated accounting and banking data APIs.
OnDeck Canada
SMB loan provider
Power OnDeck Canada's portfolio monitoring with unified SMB financial data insights.
Company | Fit analysis | Postcard recipient | Personalized message | Lead score |
|---|---|---|---|---|
| Thinking Capital | Canadian SMB lender | Help Thinking Capital automate SMB credit decisions with real-time business financial data. | 97% | |
| Lendified | Online SMB lender | Enable Lendified to streamline underwriting using integrated accounting and banking data APIs. | 95% | |
| OnDeck Canada | SMB loan provider | Power OnDeck Canada's portfolio monitoring with unified SMB financial data insights. | 93% | |
| Clearbanc | Revenue-based financer | Support Clearbanc with deeper merchant performance data from e-commerce and accounting systems. | 90% | |
| Thinking Capital | Regional fintech lender | Help enhance Thinking Capital's lending products with embedded real-time financial data connectivity. | 88% |
Or mail a list you already have
Recent campaign
27%
Unique QR scan rate: prospects who actually opened the mail and followed through.
Fully managed
Creative, print, postage, and QR tracking. One campaign, handled end to end.
Delivered through trusted postal networks in the US and Canada.
About
36×
more responses than email on personalized postcard campaigns.
Physical mail cuts through inbox noise, and every card carries a unique QR.
See who's interested before you call.
Scans turn into meetings.
When finance leaders get a personal postcard and your team follows up on scans, reviews and deal conversations move without more cold email.
Overview
Pipeline this month
$23,870
Aug 17Aug 24Aug 31Sep 7Today
Personalized postcards
Full-service outbound mail. Everything you need, handled end to end.
- Target research
- Upload your creative
- Variable printing
- Canada Post mailing
- QR tracking
Pipeline on the desk.
Boss Insights’s meetings on the calendar.
Zaki Usman
Co-Founder
What happens next
- Ballpark pricing for Boss Insights's first wave
- A shortlist of accounts or segments worth reaching
- Your personalized cards, ready to edit
Questions?
Straight answers for Boss Insights
Standard is $1.60 per postcard at 2,500 cards, the campaign size we recommend. Minimum order is 100 postcards. Print and postage included. See the pricing page for other volumes.
Most campaigns go from kickoff to mail in 2-3 weeks. Rush production is available for larger programs.
No. Upload a CRM export or we can help build a qualified account list from your ICP. The examples on this page show accounts we'd start with.
Yes. Boss Insights signs off on copy, design, and the offer before we print. The mockup on this page is a first concept; we refine it together before production.
Most first waves start at a few hundred postcards, enough to test an account segment with real scan data. A first wave of a few hundred is a sensible start for Boss Insights.