The Ottawa Hospital
97%
Large healthcare employer
Support The Ottawa Hospital ATP and EAP teams with specialized training from BalancePoint.
Hey BalancePoint!
You just proved postcards work.
You scanned a QR on a postcard. No ad, no cold email. Now picture BalancePoint running the same play for prospects and referral partners in Ottawa.
Hey, BalancePoint!
Imagine This At Scale
Build your pipeline with personalized postcards.
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See personalized analysis
(613) 261-3611
BalancePoint
Turn Prospects Into Conversations
Built for teams that want to stand out from crowded inboxes. Yotru AI finds your ideal prospects, creates personalized postcards, then prints, mails, and tracks every campaign.
— Team Yotru
STAMP
Scan to see example campaigns
Emails? Buried and ignored
Bots love LinkedIn. Buyers? Not so much.
Cold calls? Nobody's picking up
Partner-ready prospects, mailed on autopilot
Set your ICP once. We find the accounts, mail personalized postcards, and show BalancePoint who engaged.
Example target accounts for BalancePoint
Carleton University
95%
Campus mental health focus
Noticed Carleton University fits our ICP. Open to a short intro conversation
City of Ottawa
93%
Large municipal workforce
Strengthen City of Ottawa EAP crisis response protocols with BalancePoint expertise.
CHEO (Children's Hospital of Eastern Ontario)
91%
High‑stress clinical teams
Support CHEO staff support and ATP teams with focused crisis intervention training.
Ottawa-Carleton District School Board
89%
Large education employer
Help OCDSB enhance school‑based ATP and EAP services through BalancePoint consulting.
Company | Fit analysis | Postcard recipient | Personalized message | Lead score |
|---|---|---|---|---|
| The Ottawa Hospital | Large healthcare employer | Director of Employee Wellness | Support The Ottawa Hospital ATP and EAP teams with specialized training from BalancePoint. | 97% |
| Carleton University | Campus mental health focus | Manager, Student Wellness Services | Noticed Carleton University fits our ICP. Open to a short intro conversation | 95% |
| City of Ottawa | Large municipal workforce | Manager, Employee Assistance Program | Strengthen City of Ottawa EAP crisis response protocols with BalancePoint expertise. | 93% |
| CHEO (Children's Hospital of Eastern Ontario) | High‑stress clinical teams | Director of Staff Support Services | Support CHEO staff support and ATP teams with focused crisis intervention training. | 91% |
| Ottawa-Carleton District School Board | Large education employer | Manager, Mental Health and Well‑Being | Help OCDSB enhance school‑based ATP and EAP services through BalancePoint consulting. | 89% |
Every recipient gets their own postcard
Each prospect in your list receives a one-of-one mail piece, not a batch with swapped names.
Personalized with BalancePoint
Your logo, colors, and messaging on every card you send.
A/B testing
Try different layouts and offers, then scale what gets scanned.
Unique QR codes
One code per recipient so you know exactly who engaged.
Hey, The Ottawa Hospital!
Year-end close with fewer surprises, more confidence
Free 15-minute tax consultBalancePoint
See personalized analysis
(613) 261-3611
Hey, Carleton University!
Year-end close with fewer surprises, more confidence
Free 15-minute tax consultBalancePoint
See personalized analysis
(613) 261-3611
Hey, City of Ottawa!
Year-end close with fewer surprises, more confidence
Free 15-minute tax consultBalancePoint
See personalized analysis
(613) 261-3611
See who's interested before you call.
Scans turn into meetings.
When the right accounts get a personal postcard and your team follows up on scans, pipeline grows without more inbox spam.
BalancePoint
Overview
Pipeline this month
$15,029
Jun 23Jun 30Jul 7Jul 14Today
Personalized postcards
Full-service outbound mail. Everything you need, handled end to end.
- Prospect research
- Upload your creative
- Variable printing
- Canada Post mailing
- QR tracking
Real campaigns, real scans
Dishcus and Maperr broke through crowded inboxes with personalized postcards and unique QR codes per account. Real campaigns, real pipeline.
Personalized 6″ × 9″ postcards
How Dishcus booked demos with multi-location restaurant groups
- 23
- Qualified demos booked
- 26%
- Unique QR scan rate
- 500
- Postcards mailed
6″ × 11″ personalized postcards
How Maperr reached local businesses with review-driven websites in the mail
- 800
- Local businesses mailed
- 27%
- Unique QR scan rate
- 96
- Free site signups
“Our prospects were ignoring the same LinkedIn sequence as everyone else. A personalized card with their firm name on it got three meetings booked in the first month.”
Mitchel O'Brien
Managing partner
Credibility in the mail.
BalancePoint’s meetings on the calendar.
Zaki Usman
Co-Founder
On the 30-minute call
- Map the accounts or segments BalancePoint should reach
- Sketch your first ABM postcard and landing page
- Walk away with ballpark pricing. No deck, no obligation.
Questions?
Straight answers for BalancePoint
Standard campaigns start around $0.94 per postcard, including print and postage. Exact pricing depends on list size, format, and personalization. On the strategy call we will shape a first wave and send a custom quote with no obligation.
Most campaigns go from kickoff call to mail in 2-3 weeks. Rush production is available for larger programs.
No. Upload a CRM export or we can help build a qualified account list from your ICP. We align on targeting, segments, and messaging on the strategy call.
Yes. BalancePoint signs off on copy, design, and the offer before we print. The mockup on this page is a first concept. We refine it together on the strategy call.
Most first waves start at a few hundred postcards, enough to test an account segment with real scan data. We will recommend a sensible starting size for BalancePoint on the call.