Yotru
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Reach the institutions that need more qualified applicants.

Your personalized campaign is ready

ApplyBoard connects institutions with qualified international students at scale. Yotru can identify schools with recruitment goals and reach the person who owns international enrolment.

ApplyBoard photo printed on a personalized direct mail postcard
ApplyBoard photo printed on a personalized direct mail postcard

Hey, Sheridan College!

Expand qualified international recruitment with better channel visibility.

See your personalized page
ApplyBoard

Scan your
personalized offer

applyboard.com

ApplyBoard

Hey Sheridan College,

Free Recruitment Channel Review

Scan for a page built for your account. One-to-one at scale.

STAMP

Sheridan College

Free Recruitment Channel Review

Outbound that puts ApplyBoard on the decision-maker's desk.

Yotru finds ICP accounts, mails personalized postcards they open, and flags who scanned so your team calls warm.

  • Find the accounts

    ICP filters or your CRM, built for pipeline.

  • Break the inbox

    Named cards with a unique QR that land on the desk.

  • Prioritize scanners

    Know who raised their hand before the next dial.

Ways you could use postcards

Use case 1

Warm Opportunities

Restart stalled deals with personalized follow-up that reminds prospects why they were interested in the first place.

Hey Sheridan College,

Reach more qualified international applicants through a scalable recruitment network.

Scan your unique code

applyboard.com

ApplyBoard photo printed on a personalized direct mail postcard

Use case 2

Event Based

Invite or continue conversations around trade shows and webinars with personalized mail that actually gets noticed.

Recently sold home featured on ApplyBoard's personalized real estate postcard

Hey Humber Polytechnic,

A follow-up that lands on the desk after the event buzz fades.

Scan to pick a time that works.

ApplyBoard

applyboard.com

Scan your unique offer

See next steps

Want a full report on how this would look for ApplyBoard?

Or book a strategy call

Example strategic-account targets for ApplyBoard

Sample accounts and messaging ideas, not a final list. Your Campaign Plan refines these for your business.

94

Sheridan College

Large international-student institution.

Expand qualified international recruitment with better channel visibility.

93

Humber Polytechnic

Large Canadian institution with international enrolment goals.

Reach more qualified international applicants through a scalable recruitment network.

92

Seneca Polytechnic

Large multi-campus institution with international programs.

Improve applicant reach while giving teams more visibility into recruitment channels.

Or mail a list you already have

  • CSV integration for Yotru direct mail campaigns
  • HubSpot integration for Yotru direct mail campaigns
  • Salesforce integration for Yotru direct mail campaigns
  • Apollo integration for Yotru direct mail campaigns
  • Clay integration for Yotru direct mail campaigns

Recent campaign

27%

Unique QR scan rate: prospects who actually opened the mail and followed through.

Daniel Gagnon

Founder, Maperr

Read the Maperr story

Kayla Morgan

Marketing Operations, Dishcus

Read the Dishcus story

Fully managed

Creative, print, postage, and QR tracking. One campaign, handled end to end.

Canada Post, postal network delivering Yotru postcard campaigns
United States Postal Service, postal network delivering Yotru postcard campaigns

Delivered through trusted postal networks in the US and Canada.

About

36×

more responses than email on personalized postcard campaigns.

Physical mail cuts through inbox noise, and every card carries a unique QR.

See who's interested before you call.

Scans turn into meetings.

When the right accounts get a personal postcard and your team follows up on scans, pipeline grows without more inbox spam.

ApplyBoard

Overview

Pipeline this month

$15,029

Aug 4Aug 11Aug 18Aug 25Today

Personalized postcards

Full-service outbound mail. Everything you need, handled end to end.

  • Target research
  • Upload your creative
  • Variable printing
  • Canada Post mailing
  • QR tracking

Their name on the card.
ApplyBoard’s meetings on the calendar.

Book strategy call

Zaki Usman

Co-Founder

Zaki Usman, Co-Founder at Yotru

What happens next

  • Ballpark pricing for ApplyBoard's first wave
  • A shortlist of accounts or segments worth reaching
  • Your personalized campaign plan

Questions?
Straight answers for ApplyBoard

Standard campaigns start around $0.94 per postcard, including print and postage. Exact pricing depends on list size, format, and personalization. Your free Campaign Plan outlines a sensible first wave for ApplyBoard.

Most campaigns go from kickoff to mail in 2-3 weeks. Rush production is available for larger programs.

No. Upload a CRM export or we can help build a qualified account list from your ICP. Your Campaign Plan shows example accounts we'd start with.

Yes. ApplyBoard signs off on copy, design, and the offer before we print. The mockup on this page is a first concept; we refine it together before production.

Most first waves start at a few hundred postcards, enough to test an account segment with real scan data. Your Campaign Plan recommends a sensible starting size for ApplyBoard.