Yotru
Book call

Hey ANVIL

You just proved postcards work!

Yotru finds firms worth a premium touch and mails a personal invite they actually notice.

ANVIL photo printed on a personalized direct mail postcard
ANVIL photo printed on a personalized direct mail postcard

Hey, Ottawa Police Service!

Show how ANVIL can enhance Ottawa Police Service intelligence workflows with secure AI…

See the insight
ANVIL

Scan your
personalized offer

imrsv.ai

ANVIL

Hey Ottawa Police Service,

Free capability briefing

Scan to book a conversation with the team.

STAMP

Ottawa Police Service

Free capability briefing

Outbound that puts ANVIL in high-trust conversations.

Yotru finds firms worth a premium touch, mails a personal invite, and shows who engaged so follow-up feels earned.

  • Find the right firms

    Lists built around partners and contacts you want.

  • Stand out in the mail

    Named invitations with a unique QR per recipient.

  • Meet who showed interest

    Scan data becomes your short call list.

Ways you could use postcards

Use case 1

Restart previous conversations

Follow up old proposals, event contacts, and stalled opportunities with a physical nudge.

Hey Ottawa Police Service,

Position ANVIL to streamline City of Ottawa document analysis and incident reporting…

Scan your unique code

imrsv.ai

ANVIL photo printed on a personalized direct mail postcard

Use case 2

Mail your existing list

Reach past clients, warm leads, and known contacts with personalized outreach that earns a reply.

Recently sold home featured on ANVIL's personalized real estate postcard

Hey City of Ottawa,

Keep your warmest relationships on the counter, not buried in email.

Scan to reconnect.

ANVIL

imrsv.ai

Scan your unique offer

Stay in touch

Want a full report on how this would look for ANVIL?

Or book a strategy call

Example target accounts for ANVIL (formerly IMRSV Data Labs)

Sample accounts and messaging ideas, not a final list. Your Campaign Plan refines these for your business.

97%

Ottawa Police Service

Public safety analytics

Show how ANVIL can enhance Ottawa Police Service intelligence workflows with secure AI automation.

95%

City of Ottawa

Municipal data projects

Position ANVIL to streamline City of Ottawa document analysis and incident reporting with NLP.

93%

Royal Ottawa Mental Health Centre

Healthcare risk systems

Noticed Royal Ottawa Mental Health Centre fits our ICP. Open to a short intro conversation

Or mail a list you already have

  • CSV integration for Yotru direct mail campaigns
  • HubSpot integration for Yotru direct mail campaigns
  • Salesforce integration for Yotru direct mail campaigns
  • Pipedrive integration for Yotru direct mail campaigns
  • Microsoft Dynamics 365 integration for Yotru direct mail campaigns

Recent campaign

27%

Unique QR scan rate: prospects who actually opened the mail and followed through.

Daniel Gagnon

Founder, Maperr

Read the Maperr story

Kayla Morgan

Marketing Operations, Dishcus

Read the Dishcus story

Fully managed

Creative, print, postage, and QR tracking. One campaign, handled end to end.

Canada Post, postal network delivering Yotru postcard campaigns
United States Postal Service, postal network delivering Yotru postcard campaigns

Delivered through trusted postal networks in the US and Canada.

About

36×

more responses than email on personalized postcard campaigns.

Physical mail cuts through inbox noise, and every card carries a unique QR.

See who's interested before you call.

Scans turn into meetings.

When the right prospects get a personal postcard and your team follows up on scans, intro meetings and proposals grow without more inbox noise.

ANVIL

Overview

Meetings this month

14

Jul 22Jul 29Aug 5Aug 12Today

Personalized postcards

Full-service outbound mail. Everything you need, handled end to end.

  • Target research
  • Upload your creative
  • Variable printing
  • Canada Post mailing
  • QR tracking

Credibility in the mail.
ANVIL’s meetings on the calendar.

Book strategy call

Zaki Usman

Co-Founder

Zaki Usman, Co-Founder at Yotru

What happens next

  • Ballpark pricing for ANVIL's first wave
  • A shortlist of accounts or segments worth reaching
  • Your personalized campaign plan

Questions?
Straight answers for ANVIL

Standard campaigns start around $0.94 per postcard, including print and postage. Exact pricing depends on list size, format, and personalization. Your free Campaign Plan outlines a sensible first wave for ANVIL.

Most campaigns go from kickoff to mail in 2-3 weeks. Rush production is available for larger programs.

No. Upload a CRM export or we can help build a qualified account list from your ICP. Your Campaign Plan shows example accounts we'd start with.

Yes. ANVIL signs off on copy, design, and the offer before we print. The mockup on this page is a first concept; we refine it together before production.

Most first waves start at a few hundred postcards, enough to test an account segment with real scan data. Your Campaign Plan recommends a sensible starting size for ANVIL.