Targeting & ICP
Choose the companies and decision-makers worth reaching.
14 guides
1
How Large Should a B2B Direct Mail Campaign Be?Zaki Usman
2
How to Target Companies by GeographyZaki Usman
3
Quality vs Quantity in B2B Direct MailJeffrey Huis in 't Veld
4
How Many Decision-Makers Should You Contact Per Account?Zaki Usman
5
How to Choose Industries for a B2B CampaignZaki Usman
6
Job Title vs Job Function: Which Should You Target?Jeffrey Huis in 't Veld
7
When Does It Make Sense to Scale a Direct Mail Campaign?Zaki Usman
8
Should You Send Direct Mail to Every Business in an Area?Jeffrey Huis in 't Veld
9
Targeted Direct Mail vs Neighborhood Mass MailingJeffrey Huis in 't Veld
10
What Is an Ideal Customer Profile (ICP)?Zaki Usman
11
Why B2B Direct Mail Starts With the Target ListZaki Usman
12
How to Target Companies by Employee CountJeffrey Huis in 't Veld
13
How to Build an ICP for a Direct Mail CampaignZaki Usman
14
How to Find the Right Decision-Makers at Target AccountsZaki Usman
Work with Yotru
How Yotru can help
Yotru handles targeting, personalization, print, postage and unique QR tracking under one roof, so a B2B campaign stays coordinated instead of split across vendors.