Postcard Strategy & Creative
Select the format, message and creative approach.
15 guides
1
What Should Go on the Front vs Back of a Postcard?Zaki Usman
2
Should a B2B Postcard Have One CTA or Multiple CTAs?Jeffrey Huis in 't Veld
3
What Postcard Size Is Best for B2B Direct Mail?Zaki Usman
4
Why Bigger Isn't Always Better in Direct MailJeffrey Huis in 't Veld
5
Why Yotru Uses 6" × 9" Signature Postcards for Most Cold OutreachZaki Usman
6
When Is a Jumbo 6" × 11" Postcard Worth the Extra Cost?Zaki Usman
7
Does Postcard Size Affect Direct Mail Response?Jeffrey Huis in 't Veld
8
6 × 9 vs. 6 × 11 Postcards: Which Size Is Better for B2B Direct Mail?Jeffrey Huis in 't Veld
9
How Much Text Should Be on a B2B Postcard?Zaki Usman
10
How to Write a B2B Postcard HeadlineZaki Usman
11
Should You Personalize a Postcard With the Recipient's Company?Zaki Usman
12
When Should You Use a Small 4.25" × 6" Postcard?Jeffrey Huis in 't Veld
13
When Should You Use a 9" × 12" Extra Large Postcard?Jeffrey Huis in 't Veld
14
Why Personalized Images Can Make Direct Mail More RelevantJeffrey Huis in 't Veld
15
Should You Put a QR Code on a Postcard?Jeffrey Huis in 't Veld
Work with Yotru
How Yotru can help
Yotru handles targeting, personalization, print, postage and unique QR tracking under one roof, so a B2B campaign stays coordinated instead of split across vendors.