Providers, Pricing & Ordering
Can I order a small, personalized direct mail campaign instead of a bulk mailing?
Yes. Yotru orders start at 100 postcards, and every card in a small order is fully personalized, with its own QR code and landing page, printed and mailed for you. A small campaign to a well-chosen list is often a better first step than a large generic mailing.
Practical guide · Published October 21, 2026 · Written by Chinedu Okafor
The Yotru answer
Many direct mail services are built for thousands of identical pieces. B2B teams usually need the opposite: a few hundred cards, each written for a specific company and person. Yotru is built for that, so a 100- or 200-card order gets the same personalization and tracking as a large one.
How clients ask it
- Is there a minimum order for personalized postcards?
- Can I mail just 100 target accounts?
- Is a small campaign worth it?
Small personalized vs bulk
| Small personalized campaign | Bulk mailing | |
|---|---|---|
| Volume | 100 to a few thousand | Thousands to hundreds of thousands |
| Message | Written for each company | One message for everyone |
| Addressed to | A named person | Often the business or occupant |
| Tracking | Unique QR code per card | Usually none or one shared code |
| Best for | B2B accounts worth a real conversation | Broad local awareness |
Making a small campaign count
Pick your strongest accounts, write one clear message, have a real person sign it, and follow up with every recipient. With a small list, the follow-up is what turns the cards into meetings.
How we look at it at Yotru
We'd rather you start small and learn than mail thousands and guess. For the thinking behind it, see quality vs quantity in B2B direct mail.
All prices are in USD unless noted. Local pricing may differ.
Frequently asked questions
100 postcards.
Yes. Every card is personalized and has its own QR code and landing page, regardless of order size.
100 cards cost $207 and 200 cards $348, before tax, including printing and postage.
Yes, though with a small list one or two versions is usually enough.
No. You pay per order.
Yes. Per-card prices drop at 500, 1,000 and more cards.
Related topics
Work with Yotru
Start small and personal
Order from 100 cards, fully personalized and tracked. Approve the recipients before you pay, and Yotru handles the rest.