Use Cases & Campaigns
Can I mail postcards to existing customers asking for referrals?
Yes. Choose the customers who are clearly happy, mail each one a personalized postcard that thanks them and asks a simple, specific question, such as who else they know who has the same problem, and link a unique QR code to an easy way to make an introduction. Sign it from the person they work with.
Practical guide · Published October 21, 2026 · Written by Erol Branovic
The Yotru answer
Happy customers often intend to refer you but never get around to it. A card on their desk, from the person they work with, is a gentle reminder. Keep the ask specific, such as another business in their industry or area, and make the next step take less than a minute.
How clients ask it
- How do I get more referrals from existing customers?
- Is it OK to ask clients for referrals by mail?
- What should a referral request postcard say?
Who and when to ask
| Moment | Why it works |
|---|---|
| After a successful project | The result is fresh and they're pleased |
| After a positive review or feedback | They've already said they're happy |
| At a renewal or anniversary | A natural moment to say thanks |
| Not after a problem | Fix the relationship first |
What to write
Thank them first, then ask one specific question. For example: Thanks for trusting us with [project] this year. If you know another [industry] business dealing with [problem], we'd be grateful for an introduction. Scan to share a name, and we'll take good care of them.
How we look at it at Yotru
Referral cards work best as part of a regular customer rhythm, alongside thank-yous and renewal reminders. We'd keep the list to your happiest customers and sign every card from the person they know.
Frequently asked questions
Yes. Export your customers and upload the list to Yotru.
It's optional. A sincere thank-you and a specific ask often work on their own.
A short form to share a contact, or a page they can forward to someone they know.
The person the customer works with, or the founder for key accounts.
Yes. Messages can vary by customer, industry or the work you did together.
Yotru orders start at 100 postcards.
Related topics
Work with Yotru
Make referrals easy for your happiest customers
Upload your best customers, write a thank-you with a specific ask, and approve the list before you pay. Yotru handles printing, mailing and QR tracking.