Targeting & Campaign Setup
Can I send personalized postcards without an existing mailing list?
Yes. Describe the companies and people you want to reach, such as industry, location, company size and job role, and Yotru builds the list for you, including contact names and business mailing addresses. You review every recipient before you pay, and the campaign runs from there.
Practical guide · Published October 21, 2026 · Written by Chinedu Okafor
The Yotru answer
Many businesses that would benefit from direct mail don't run it because they don't have a mailing list. Yotru can source business contacts and mailing addresses based on your criteria, so the whole campaign, from list to mailbox, comes from one place. You keep control by approving the list before anything is paid for or printed.
How clients ask it
- I don't have a mailing list. Can you build one?
- Can I order a complete campaign without supplying contacts?
- Where do the contacts come from?
What to tell us
| Criteria | Example |
|---|---|
| Industry | Dental clinics, logistics companies, SaaS |
| Location | Ontario, the Greater Toronto Area, Texas, Netherlands |
| Company size | 10 to 200 employees |
| Role | Owner, operations manager, head of marketing |
| Exclusions | Existing customers or competitors |
How the list is checked
Every postcard needs a valid mailing address, so records that can't be confirmed are flagged rather than guessed. You review the full list, remove anyone you don't want to mail, and only then approve and pay.
How we look at it at Yotru
Not having a list shouldn't stop a campaign. We'd start from your best existing customers to define who to look for, then build a list of companies like them. More in can Yotru build my target account list.
Frequently asked questions
Yes. Yotru can source business contacts and mailing addresses based on your criteria.
Yes. You review the recipients before payment.
Yes. Upload what you have, and Yotru can add to it.
Canada, the United States and the Netherlands.
Yes. Share your customer list as an exclusion file.
Orders start at 100 postcards.
Related topics
Work with Yotru
Start without a list
Tell us who you want to reach. We build the list, you approve it before you pay, and we handle printing, mailing and QR tracking.