Use Cases & Campaigns
How do I mail personal messages to prospects who requested a quote but never bought?
Pull the quotes that were sent but never accepted, mail each prospect a short personalized postcard that references their quote, and give them an easy way to ask a question or restart the conversation through a unique QR code. Sign it from the person who prepared the quote, and call once the card has had time to arrive.
Practical guide · Published October 21, 2026 · Written by Erol Branovic
The Yotru answer
Unanswered quotes are some of the warmest leads a business has. The prospect took the time to ask, then something got in the way: timing, budget, a question they never asked, or another supplier. A personal card from the person who quoted them, referencing the project, gives them an easy way back in.
How clients ask it
- How do I follow up on quotes that never turned into orders?
- What do I send a prospect who went quiet after a quote?
- Is a postcard a good way to chase an open quote?
Timing by quote age
| Quote age | What the card should do |
|---|---|
| A few weeks | Check in: any questions on the quote? |
| A few months | Ask whether the project is still on, and offer to update the quote |
| Six months or more | Reintroduce yourself with something new and offer a fresh quote |
What to write
Name the project or what they asked about, make it easy to ask a question, and keep the tone helpful. For example: "Hi James, we sent you a quote for [project] in March. If anything changed, or you have a question we didn't answer, scan to book a quick call. Happy to update the numbers."
How we look at it at Yotru
We'd export open quotes from your CRM or quoting tool, group them by age, and write a version for each group. The person who prepared the quote signs the card and makes the follow-up call. Anyone who scans gets called first.
Frequently asked questions
Once your email and phone follow-up has stalled, often a few weeks after sending the quote. Older quotes are still worth a card with a fresh angle.
No. Mention the project, not the number. Offer to update the quote instead.
Yes. Export the open quotes and upload the list to Yotru. Yotru doesn't send automatically from your CRM.
The person who prepared the quote. The prospect already knows their name.
Yes. Each card can be personalized with the recipient, their company and what they asked about.
Each card has a unique QR code, so you can see who scanned and call them first.
Related topics
Work with Yotru
Turn open quotes into conversations
Export your unanswered quotes, write a personal note and approve the list before you pay. Yotru handles addresses, printing, mailing and QR tracking.