Use Cases & Campaigns
Can I send personalized postcards to closed-lost opportunities from HubSpot or Salesforce?
Yes. Export your closed-lost opportunities from HubSpot or Salesforce as a file, upload it to Yotru, and mail each contact a personalized postcard that acknowledges the past conversation and gives a new reason to talk. Yotru doesn't connect to your CRM to send automatically, so this works as a regular export, for example every quarter.
Practical guide · Published October 21, 2026 · Written by Kristine Dela Cruz
The Yotru answer
A deal marked closed-lost already went through discovery, so you know the company, the people and why it stalled. That makes these cards easy to personalize. Group the opportunities by loss reason, write a message for each, and sign each card from the rep who worked the deal.
How clients ask it
- How do I re-engage closed-lost deals?
- Can I export lost opportunities from HubSpot for a mailing?
- Does Yotru integrate with Salesforce to send postcards?
Message by loss reason
| Loss reason | What the card can say |
|---|---|
| Bad timing | Checking back now that the timing may be better |
| Budget | A smaller starting option, or a new way to buy |
| Chose another option | What you've added since, without criticizing their choice |
| Went silent | A light check-in and one easy next step |
| Champion left | An introduction to whoever replaced them |
How to run it
Pick a regular moment, such as the start of each quarter. Filter closed-lost opportunities from the last 6 to 12 months, export them with contact, company, address and loss reason, and upload the file. You review the recipients and messages before you pay, and the cards are printed and mailed about 2 to 3 days after the order is final.
How we look at it at Yotru
A quarterly closed-lost mailing is a simple habit with a low cost per card and a warm audience. The QR scans tell you which old deals are worth reopening, so reps spend their time on accounts that responded.
Frequently asked questions
No automatic sending. You export contacts from your CRM and upload the file to Yotru.
Deals lost to timing, budget or silence in the last 6 to 12 months. Leave out deals lost because of a poor fit.
A regular rhythm, such as once a quarter, works well and keeps it manageable.
Yes. Messages can be personalized by recipient, industry or loss reason.
The rep who worked the deal, so the contact recognizes the name.
Each card has a unique QR code. Start with the contacts who scanned.
Related topics
Work with Yotru
Reopen the deals worth reopening
Export your closed-lost opportunities, write a message for each loss reason and approve the list before you pay. Yotru handles printing, mailing and QR tracking.