
If you are not on LinkedIn, you are missing out on real job opportunities. Recruiters rely heavily on the platform to find talent, sometimes even before posting a job publicly. At Yotru, we talk to employers and recruiters every week, and this guide explains how they use LinkedIn and what you can do to appear in their searches.
When a company posts a job, it is usually published through their Applicant Tracking System (ATS), which connects directly to LinkedIn. You apply through the LinkedIn job ad, and your application lands in the recruiter’s inbox.
The problem is that recruiters often receive hundreds of applications, and many are not a good match. Recruiters are measured by how quickly they fill roles, so they usually shortlist three to five qualified candidates quickly. If your LinkedIn profile or resume is not tailored to the role, you may be overlooked.
Many recruiters skip job ads completely and use LinkedIn Recruiter, a paid search tool that allows them to filter profiles by skills, location, and experience.
If your profile does not include the right keywords, you will not appear in their searches. Having a LinkedIn profile is only the first step. Using the right words in that profile is the next step.
Your headline should clearly describe what you do or what you want to do next. The About section is your short story: where you have been, what you are good at, and what kind of roles interest you. Look at job posts for your target role and borrow the language that fits your experience.
List your core skills in the Skills section and naturally include them in your job descriptions. Each skill acts as a keyword that recruiters can find.
You do not need a professional headshot. A simple, well-lit photo with a neutral background is enough. Profiles with photos receive more views and build trust faster.
Check your privacy settings and make sure recruiters can message you. It is better to receive a few irrelevant messages than to miss an opportunity because no one could contact you.
You do not have to display the green banner if you prefer privacy. What matters most is turning on the setting in your account that signals you are open to opportunities. This puts you in recruiter search filters.
Recruiters often search by location. If you are open to remote or regional work, list those areas to increase your chances of being discovered.
LinkedIn rewards consistency. Even a small amount of activity can make your profile appear higher in search results.
At Yotru, we believe that every job seeker should have a fair chance to be seen. Our AI-powered resume builder helps you find and use the same keywords recruiters search for, based on real job descriptions.
When your resume and LinkedIn profile match, recruiters do not just find you, they notice you.
You do not have to post daily or try to become an influencer. Focus on creating a clear, complete profile that reflects your skills and goals. Let LinkedIn work for you while you prepare for your next opportunity.

Team Yotru
Employability Systems & Applied Research
Team Yotru
Employability Systems & Applied Research
We build career tools informed by years working in workforce development, employability programs, and education technology. We work with training providers and workforce organizations to create practical tools for employment and retraining programs—combining labor market insights with real-world application to support effective career development. Follow us on LinkedIn.
If you are working on employability programs, hiring strategy, career education, or workforce outcomes and want practical guidance, you are in the right place.
Yotru supports individuals and organizations navigating real hiring systems. That includes resumes and ATS screening, career readiness, program design, evidence collection, and alignment with employer expectations. We work across education, training, public sector, and industry to turn guidance into outcomes that actually hold up in practice.
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