Digital Marketing Specialist – SEO & Content

Jackson Vale

Professional Summary

Creative and adaptable digital marketing professional with a foundation in SEO, content creation, and online audience engagement. Transitioned from customer service and operations into marketing after discovering a passion for digital strategy. Completed multiple certifications and a hands-on marketing contract, with a focus on driving organic traffic and building content that connects.

Work Experience

Contract Digital Marketing Specialist at Freelance Digital Marketing Support

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Supported SEO strategy for small e-commerce client by optimizing 20+ product pages and blog content. Researched keywords and competitor data to inform content calendar and site updates. Created branded social media posts and repurposed blog content into LinkedIn carousels. Improved click-through rates on email campaigns by 18% using subject line A/B testing.

Customer Service Representative at Sunset Travel & Tour Co.

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Handled high-volume customer inquiries, managed booking issues, and provided service via email and live chat. Developed scripts for new agents, improving resolution time by 15%. Managed company’s local Instagram page during off-season, gaining first 500 organic followers.

Courtroom Assistant at Clark County Courthouse

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Assisted clerks and legal teams with file prep, document handling, and scheduling during trials. Supported digital conversion of 500+ case files during remote trial pilot period. Realized passion lay more in communication and outreach than legal process.

Education

B.A. in Paralegal Studies

University of Nevada, Las Vegas

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Skills

Technical Skills

  • SEO Research & Optimization
  • Content Strategy & Writing
  • Keyword Research & Analytics

Certifications

Fundamentals of Digital Marketing

Google Digital Garage

SEO Certification

HubSpot Academy

Content Marketing Foundations

LinkedIn Learning

Score
75/100
Education
65/100
Header
80/100
Certifications
85/100
Work Experience
70/100
Skills
78/100
Projects
0/100
Profile
75/100
Expand work experience descriptions with specific metrics and detailed achievements to demonstrate impact.
Add soft skills and more comprehensive skill categorization to balance technical expertise with interpersonal abilities.
Enhance the summary/profile with quantifiable results and targeted keywords for better ATS and recruiter appeal.
Provide more detailed education information, including dates and relevant coursework or projects.
Add a projects section showcasing practical marketing work or campaigns to strengthen portfolio evidence.
Clear career transition narrative showing adaptability and passion for digital marketing.
Relevant and recent hands-on experience with SEO and content optimization.
Strong set of up-to-date certifications from recognized platforms.
Good mix of digital marketing tools and platforms demonstrating technical proficiency.

Education

65%
Education section is present but minimal with no start date or GPA.
Include more details such as relevant coursework, honors, or projects related to marketing to strengthen this section.
Consider adding dates in a consistent format for clarity.

Header

80%
Header includes essential contact information and a professional LinkedIn URL, which is good for ATS and recruiters.
Consider adding a full address or at least a consistent city and state format to improve location clarity for local job searches.

Certifications

85%
Strong certifications from reputable sources relevant to digital marketing and SEO.
Include brief descriptions or key learnings from certifications to highlight expertise.

Work Experience

70%
Work experience is recent and relevant but limited in length and depth, especially in marketing roles.
Include more quantifiable results, such as traffic growth, engagement rates, or conversion improvements.
Use consistent formatting for dates and expand on responsibilities to highlight transferable skills.
Clarify employment dates with months for all roles to improve timeline clarity.

Skills

78%
Hard skills and tools are well listed and relevant to digital marketing and SEO.
Add soft skills such as 'communication', 'adaptability', or 'project management' to provide a more balanced skill set.
Consider grouping tools and skills more clearly to improve ATS parsing.

Projects

0%
Section missing

Profile

75%
Summary provides a clear narrative of career transition and relevant skills but lacks quantifiable achievements.
Add specific metrics or results to demonstrate impact, e.g., 'increased organic traffic by X%'.
Incorporate relevant keywords like 'digital strategy', 'SEO optimization', and 'content marketing' to enhance ATS recognition.