Social Media Strategist | Brand Storyteller

Anaya Lindström

Professional Summary

Strategic and creative Senior Social Media Strategist with 4+ years leading global brand growth, engagement, and visibility. Expertise in multi-channel campaigns, influencer partnerships, paid media optimization, and data-driven performance scaling. Adept at owning brand voice, guiding cross-functional teams, and delivering actionable insights to elevate marketing success.

Work Experience

Senior Social Media Executive at Generico Brands Inc.

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• Led multi-channel social media strategy (Instagram, LinkedIn, Pinterest, YouTube, Twitter), driving a 48% YoY engagement increase. • Directed influencer marketing operations, producing campaigns with 3.5M+ impressions and 60% higher engagement. • Spearheaded launch strategy for sister brand, achieving 2.8x initial reach targets. • Collaborated with design and development teams to align social assets with web and SEO strategies. • Owned monthly reporting and presented actionable insights to leadership, enhancing marketing impact.

Social Media Executive at Brandio Digital

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• Managed end-to-end Meta ad campaigns, improving ROI by 35% via A/B testing and funnel optimization. • Developed monthly content calendars and coordinated platform-native posts with creative teams. • Increased Instagram followers by 40% in 8 months through engaging reels and community campaigns. • Represented brand at key industry events, integrating live digital coverage with offline presence. • Led contests, giveaways, and product launches to boost engagement. • Maintained brand tone and high CSAT through social customer service.

Education

B.Sc. in Biotechnology

University of Mumbai

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Skills

Technical Skills

  • Social Media Strategy
  • Influencer Marketing
  • Content Planning
  • Paid Social Advertising
  • Campaign Analytics
  • Trend Forecasting

Soft Skills

  • Leadership
  • Team Collaboration
  • Communication
  • Creativity
  • Analytical Thinking
Score
82/100
Certifications
0/100
Profile
88/100
Education
65/100
Skills
80/100
Header
85/100
Projects
0/100
Work Experience
83/100
Add a projects section to showcase specific campaigns or initiatives with detailed outcomes.
Include certifications or relevant training to validate expertise and improve ATS keyword matches.
Enhance education section with more details such as relevant coursework or academic honors.
Incorporate additional industry-specific keywords like 'social media KPIs', 'content strategy frameworks', and 'community management'.
Add professional links such as LinkedIn or portfolio to header for recruiter convenience.
Quantifiable achievements in social media growth and engagement (e.g., 48% YoY increase, 3.5M+ impressions).
Strong multi-platform expertise covering Instagram, LinkedIn, Pinterest, YouTube, Twitter, and Meta Ads.
Clear demonstration of leadership in strategy execution and cross-functional collaboration.
Data-driven approach with emphasis on analytics and reporting to optimize campaigns.

Certifications

0%
Section missing

Profile

88%
Strong summary with quantifiable achievements and relevant keywords like 'multi-channel campaigns', 'paid media optimization', and 'data-driven performance'.
Profile highlights provide concrete metrics which enhance recruiter appeal and ATS keyword matches.
Could improve by incorporating a few additional industry-specific keywords such as 'social media KPIs' or 'content strategy frameworks' to boost ATS hits.

Education

65%
Basic education information is present but minimal.
Missing start date and GPA which could provide more context.
No mention of relevant coursework or academic achievements related to marketing or communications.
Consider adding any certifications or training related to social media or digital marketing to strengthen this section.

Skills

80%
Good mix of hard skills, soft skills, and tools relevant to social media strategy roles.
Skills are clearly categorized, which helps ATS parse and recruiters quickly assess capabilities.
Could be improved by aligning skill keywords more closely with job descriptions, e.g., adding 'social media analytics', 'SEO integration', or 'community management'.

Header

85%
Header includes key contact information and a clear professional headline, which aids ATS parsing and recruiter understanding.
Consider adding a LinkedIn profile or professional portfolio link to increase credibility and provide easy access to work samples.

Projects

0%
Section missing

Work Experience

83%
Work descriptions effectively use bullet points with quantifiable results, e.g., '48% YoY engagement increase' and '3.5M+ impressions'.
Inclusion of specific platforms and campaign types enhances ATS keyword matching.
Consider standardizing date formats and expanding on technical tools or methodologies used to increase keyword density.
Adding brief context about company size or industry could improve recruiter understanding of scope.